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The following article was published in our article directory on December 10, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: Joshua Gelwicks
The Website Message Is Important
Without the proper explanation of why your website exists, there is no purpose for your website. No matter the reason, you need to make sure your website is laid out so it's understandable to the visitor and very easy to navigate. You'll also want to ensure you have fresh, relevant content on your website.
For example, if your business is to sell soap, you certainly are not going to write or allow content on your website about cows. This would totally reverse the visitors impression of your website and they'll immediately leave. Instead, you would have content on your website that is extremely relevant to the products or services that you offer.
You should build your website into modules, especially if you have a membership feature, to ensure that all visitors feel a sense of welcoming when they land on your page. The front end of your website should always be built for the first time visitor in mind, because this is your first impression this visitor will have, not about your website, but about your business overall.
Those who have been to your site before, signed up for a membership, or understand your reason for being online, won't mind this because they know you're trying to increase your business, besides, if they're coming back, you did something right with your first impression on them.
If you're really serious about your website being a successful advertising platform, always remember to work your keywords into the content. This will attract search engine robots and give your website some authority on your subject/industry, in turn, the search engines will then refer users to visit your site.
If you aren't a savvy writer, or SEO artist, hire someone. Your website is an extension of you, and your business, so don't cut corners. Consumers will notice if you do, trust us. Look at the big boys online: Google, Ebay, Amazon, they don't cut corners. They give every single user out there exactly what they want and so should you. Your new online audience is just as big and broad as theirs, so remember, think big, win big!
When searching for a reputable professional web services company, remember to get some examples of their work. Regardless if they are building your site, creating your content, or even hosting it...GET CREDENTIALS!
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