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The following article was published in our article directory on December 10, 2012.
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True SEO

Article Category: Internet

Author Name: David S Freid

TRUE SEO

Searching for REAL SEO solutions? The type of SEO that will actually drive natural search traffic to your website around the clock?

One reason that some of us remain skeptical about working with an outside SEO company is not knowing what SEO is and what exactly would you be getting for the money you are paying.

Many SEO companies confuse you with their technical terms and jargon until you believe that they must know what they are doing and start paying for what seems to be true SEO. Verti Group International has watched from the sidelines for long enough. True SEO was developed and has been helping their veteran clients for years as they (the client) continued to be tethered by only a month to month commitment. True SEO needs no long term contract as it is realized early and works. The proof is found by a client as they find their website at the top of their Google targeted search terms. These are the true and most important search terms used by those looking for your products and/or services.
Over the years VGI has worked with organizations that have chosen to do what ever nessasary to drive their sites to the top. Some have even needed to relocate their sites from a previous domain to a new more SEO friendly domain.
Here are some of the kinds of changes that could have an impact on website traffic or rankings.
Domain adjustment. Any adjustment in the domain, such as a move from http://www.old-domain.com to http://www.new-domain.com. The most typical factor for doing this is a branding change of some type. An existing business could be transforming its branding, or one company body may have been obtained by yet another one as well as the two internet sites are being merged.
Structural changes or URL modifications. These are adjustments where the content that survives a provided LINK on old-domain. com (such as about-us. html) obtains moved to a various URL (such as about-us. php). LINK adjustments can be "wholesale" (adjustment nearly all or all of them), "massive" (change a great deal of them), "mild" (change a few of them), "light" (change a few), or not done as all if you merely copy the exact internet site structure from one domain name to one more.
Structural adjustments often take place as a result of a modification in the innovation made use of to apply a site. A business could have been using Cold Blend as a material management unit, as well as at that point shifts to using ASP. The various other significant factor for structural changes is when wholesale content changes are made.
Material adjustments. Adjustments to the content on pages may occur without transforming the URL framework of the web site, by merely rewriting material on the webpages, or something that induces structural modifications to the internet site. Just like LINK adjustments, these can easily also be heavy, modest, light, or not done at all.
Material modifications could be allowed for several reasons. Perhaps the pinpoint audience has transformed. Probably the standard positioning of the company has altered. An additional feasible factor is to revamp the material as part of a wholesale growth of the website.
Each of these things may take place on their own. You may make content changes without altering the domain or the Links. You could transform the URLs without altering the material or the domain.
Exactly what are the true consequences?
You are visiting shed web traffic. That is a fact. Even if you only carry out a domain adjustment and also maintain the specific very same website framework as well as material, you will definitely lose some website traffic. In this easiest of situations you could decrease the amount of traffic reduction using 301 redirects from each LINK on the historical domain to indicate the same Links on the new domain, notifying the online search engine that the new Links are the essential ones.
In principle, this basic domain change situation seems like one where there need to be extremely little lost website traffic. One aspect to look at though is that of "trust." Any type of time there is a domain modification it may be reflective of a possession adjustment, even if the WhoIs info is not updated. For the online search engine this raises the opportunity that the new manager isn't really as trustworthy as the initial manager.
An additional element concerns the 301 redirects themselves. In tests we have actually done at Stone Temple Consulting, we have seen evidence that they go through the majority, yet not all, of the link extract to the location webpage. At times there is an impediment between the application of the redirect and when the online search engine go through the link juice, which can lead to a substantial drop in search engine website traffic. In the medium to long term an easy domain name adjustment is often not that pricey (though there are exemptions). You might lose 20 % to 40 % of your traffic in the short term, and 10 % to 20 % in the medium to long term.
As you could envision, the much more complex the changes, the higher the potential negative effects. For example, combining a domain change with URL changes will most definitely be even more expensive. You have actually offered the search engine more explanations to depend on the website less, and also your 301 redirect chart merely received more complex. Thinking you completely reorganize the site so all the URLs transform, you can easily expect to see web traffic loss of regarding 30 % to 50 % web traffic loss in the near phrase, with steady enhancement on that over the longer term.
In our final circumstance, if you alter your domain name, LINK structure, as well as your content, you are throwing down the gauntlet. The huge explanation for the cost here is that the brand-new material you create is not the material that individuals saw when they connected to your web site in the past, even if it primarily about the same topic. This undoubtedly results in the search engine considerably marking down the value of those hyperlinks. Traffic reduction in this situation is most likely to be FIFTY % or more in both the lengthy as well as brief phrase.

URL adjustments may be "wholesale" (change nearly all or all of them), "massive" (change a great deal of them), "moderate" (alter some of them), "light" (modification just a couple of), or not done as all if you merely copy the exact web site framework from one domain name to an additional.
The various other major explanation for structural modifications is when wholesale material adjustments are made.
Adjustments to the material on web pages can easily happen without changing the LINK structure of the internet site, by just rewording material on the web pages, or something that causes structural modifications to the site. You could make satisfied changes without changing the domain name or the Links. You can easily transform the Links without changing the domain or the content.

Keywords: SEO

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