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SpinDistribute.com Article Directory

The following article was published in our article directory on December 21, 2012.
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Website Design: Colors and Convenience

Article Category: Computers and Technology

Author Name: Todd Herman

Having your own company website is not enough. It is just as important that you have a good website design for the site to be effective. Here, you have to keep in mind that there are a lot of other websites out there.

Play with colors and elements

A good website designer has the ability to play with colors and elements in the web page. Among the most important factors in web design is the colors. In this regard, it is not only about picking the right hues, it is as important that the designer knows how to mix and match colors and place them in the right areas. This is one of basics of website design.

Picking the right hues

For the hues, it is a must to stick to two to three colors. This way, your website will not look like a colorful mess. The designer must then be able to play with these two to three colors in different shades. He or she must come up with a color palette and stick to it.

It is also significant that the designer emphasize the colors of the company. This can be easily found in the company logo. You have to keep in mind here that the website is part of the identity of your company. Hence, its design should also be screaming with the colors associated with the company.

Proper placement of colors

Another important factor you have to consider when it comes to colors is their proper placement. It does not end with choosing a color palette, the colored and non-colored elements must be properly placed so that they will complement each other in the design.

More than that, the placement of colors is crucial to the effectiveness of the web layout. Without proper placement of colors, your website will look cluttered, messy and chaotic . Hence, that will be an indicator of unprofessionalism which will badly impact your reputation. It will singlehandedly defeat the purpose of having a website which is supposed to boost your company reputation and sales.

User convenience

Last but certainly not the least, a good website design should always have user convenience in mind. In fact, user convenience is one of the keys to having an effective web design.

Your website must be easy to navigate. Otherwise, customers will have no interest in exploring your website, products and services. They can easily switch to the site of your competitors and you will lose potential additions to your customer base.

One way to achieve user convenience is through having a site search feature. This way, your website visitor can easily find the item or page that he or she is looking for. This feature should be placed in a conspicuous area so that it will be seen easily.

This site search feature is very important especially if your website has more than 15 pages. Your website visitors can easily get lost in your site and that is a big no-no when it comes to website design.

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