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The following article was published in our article directory on December 27, 2012.
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Article Category: Business Management
Author Name: Brian Richards
Even though you are employed in an accountant marketing firm, it will be best for you to outshine the rest of your team members or coworkers. Do not worry, it is not bad per se. Actually, you are going to help your team members and your firm by outshining them. If you were not able to understand it, read on for more explanations.
Fundamentally, this article will enforce you to achieve CPA market leadership. A market leader is a person who is considered the best of the best in a certain industry, niche, or a market. Although, being one requires tons of perseverance, hard work, skills, and patience.
Okay, you might ask why you need to be a market leader. The answer to that is very simple - being one will give you many breaks. Opportunities that might never come if you rely on your team's or firm's visibility or popularity alone.
Face it; popularity and reputation play a huge role on your opportunities. And in case you will be in the shoes of a prospective customer, would you want a nobody to handle your finances and the other important things you need? Of course, your answer will be a no.
Going back to your standpoint, are you sure that you are not a nobody? Are you sure that your clients are choosing you because of your skill? Will you accept the fact that some clients hire you because they cannot afford to get a better person to do the job?
So, you should not idle around giving crappy service and bogging down your reputation. You should start working harder and building your reputation. You must build a reputation that surpasses your firm's fame, and obviously, it must be positive.
Moreover, do not think that doing that will make you appear as a selfish bastard. Truth be told, being widely known and a leader in the industry can also help the reputation of your firm. Only narrow and crab minded people would only think that what you are doing might harm them.
Your firm can piggyback ride on your newfound fame if you become a market leader. They can easily say that they are a good source of excellent workers like you. So, again, do not be wary about surpassing your coworkers.
On the other side of the coin, it is important that you become famous yourself. Just think about a scenario where you will be forced to part ways with your current firm? If you are the one piggyback riding on it, your career opportunities will immediately diminish once the firm disappears from your life. Therefore, why would you not secure yourself and your career as early as now?
The previous paragraphs might have been repeating to explain only a single point about accountant market leadership. However, it is needed for you to understand how essential your work reputation for you and your career. In a nutshell, make sure you take care of it and make it flourish. And the best way to do that, for the nth time, is to become a market leader.
Keywords: accountant marketing, cpa marketing, accountant market leadership, cpa market leadership, authority marketing, value pricing, premium pricing, platform
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