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The following article was published in our article directory on December 7, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: Darren Gulliver
These extreme benefits have caused a rapid increase in businesses, small and large, to concentrate a large portion of their marketing efforts towards ranking their websites at the top of the search engines.
What are the benefits of SEO?
They assume that because Google has ranked a website at the top of the search results, that it is the best. The further down in the search results you are, the more doubtful a visitor is about whether you can provide the answer to whatever they are searching for.
Great Conversions
As well as appearing as the authority in your market for ranking highly in the search engines, people who visit your site by search are actually trying to find you, your product or your services. Unlike getting traffic through other forms of advertising including TV and newspaper ads, or website banners ads, your visitor has actively searched for a solution to their problem and Google has ranked your site as the most relevant for your visitors search term. They are the perfect customer.
Once you start to gain some momentum and begin ranking your website for some high traffic search terms, your traffic increases but you're workload stays the same or even decreases. Paid advertising campaigns that get the same amount of traffic as being in the top spots of the search engines can cost thousands of pounds more per month than SEO.
Perpetual Traffic
Unlike shelling out for advertisements, ranking at the top of the search engines means that your website will constantly drive traffic all day and while you sleep. You can be open all hours and possibly, depending on your type of business, even make sales through your website on autopilot while you attend to other important factors of your business.
Research and Analytics
When undertaking SEO you'll want to do some essential market research and by doing so you'll gather some extremely valuable data about your customers. You'll find out what they are finding, problems they want solving and questions they are asking. This will allow you to get really targeted and provide exactly what your customers want, resulting in better products or services and an overall better business.
As you can see, the benefits of SEO are huge and can not be ignored in your business. By helping to increase the most targeted visitors to your website, increase sales and maximize your profits, SEO is arguably the best form of marketing on the internet.
Gullivers Online Services has a dediacted SEO team that will evaluate by doing a Website Audit and Report. In this report we will make suggestions on how you can improve your rankings. Other SEO options include Google Places Optimization and 2 Levels of Promotions.
Keywords: search engine optimisation, SEO, Benefits Of SEO
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