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SpinDistribute.com Article Directory

The following article was published in our article directory on December 17, 2012.
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The Benefits of Effective CPA Marketing

Article Category: Marketing

Author Name: Brian Richards

Probably, you are already aware that in the professional services industry like CPA firms, there are selected firms that are like magnets that attracts not only clients but good publicity. The press runs positive reviews about them, and businesses hire their CPAs not only because they are licensed but because they have the competency.

Even though they are not overly popular, there are some Certified Public Accountants that are well recognized and sought after in their industry networks. They are regularly speakers of CPA conferences and write for accounting journals. Their own personal CPA marketing can improve the growth of their firms. There are highly authoritative CPAs, and their success is not a whim of chance. It is always possible that their career milestones can be imitated. Thus, anyone can achieve high wisdom and authority in the industry.

Basically, most CPA firms have some level of specialization. In many cases, there are CPAs within the organization who can be very influential and authoritative in their own expertise. Although they might be popular to their peers inside the organization or even within the industry, they might be strangers to general public.

Now compare the personal brand with experts who are recognized not only in their circle in their own niche, but also in the outside circle. Think Donald Trump on real estate or Robert Kiyosaki on personal financial management or Oprah Winfrey on media. Their views can begin trends and occupy large headlines. They are authoritative experts, and accounting firms can emulate them with effective CPA marketing.

The general idea of an authoritative expert is easy to understand. An authoritative CPA merges the qualities of high visibility with certain areas of expertise. Examples of this expertise could include corporate finance, financial planning or business taxation. Alternatively, that specialization can also be relevant with certain issues such as business ethics or using computer applications for corporate accounting. Whether a CPA could concentrate on a specific service or issue, it is crucial that the image is visible to key market.

An authoritative CPA is a professional whom individuals and businesses can seek for services and wisdom. He or she must have wide visibility and recognized specialty who can project credibility with a certain target market. It is important to take note that popularity and visibility will not suffice. Most CPAs could be well known but have no specialties. In the same view, technical specializations alone, regardless of level, is also not enough. These two important characters must be perfectly blended in a way that could produce tangible outcome for the benefit of the accounting firm.

With sufficient accountant marketing, the authority of the firm could be increased. This is a simple benefit for accounting firms to take advantage. Individual accountants and financial experts are the primary product so everyone can benefit from the increased authority.

High authority entices prospective clients. This is a well founded relationship that has been a significant basis of CPA marketing. Most clients believe that a credible expert is a good choice to solve their problems.

Keywords: accountant marketing, cpa marketing, accountant market leadership, cpa market leadership, authority marketing, value pricing, premium pricing, platform

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