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SpinDistribute.com Article Directory

The following article was published in our article directory on November 24, 2012.
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Learning About Internet Marketing Strategies

Article Category: Marketing

Author Name: Drew Hilton

Today, most businesses are making use the internet to market their products and/or services. Online marketing, more popularly known as internet marketing is a great tool that helps businesses expand their target markets and improve profitability.

Because of the advancement in technology, most businesses have acknowledged the capabilities of the internet for their operations. It is deemed as a perpetual machine, ready for information exchange 24 hours a day, 7 days a week.
The internet is a leveled playing field. Whatever the size of the business and its competitors are, they have equal opportunities of exposure since establishing a physical presence in places busy with people is not a necessity anymore. Moreover, a small online business can be as functional and attractive as the multinational corporations can. As such, the internet enables business firms to discover new fields of opportunities, allows them to create or modify existing business models for more efficient, productive, profitable, and competitive ones.

The following are internet marketing strategies that are commonly used by online marketers:
- Creating competitive edge through marketing innovation, low price, and shipping efficiency;
- Developing and maintaining brand associated with quality and excellent customer service;
- Promoting variety and selection through broad catalogues of book, music, and movie products;

Apart from those mentioned above, online branding is also one of the most popular internet marketing strategies being used by successful businesses and marketers. In a tough industry whose market can be considered as undifferentiated, associating a name of a start-up business with famous brands is imperative. For instance , prior to the expansion of Before Barnes & Noble to online retailing, it already has prestige in publishing. The Amazon.com's concept, in this case, would provide a much better learning ground. In order to push the name of Amazon.com, it strives to create and maintain brand equity, the intangible asset of goodwill that results to good image, differentiation, and maximizing on consumer inclination to company name, brand name, or trademark. Amazon.com does this by first investing heavily on advertising, then maintaining and improving its one-to-one marketing scheme in spite of retailing and customer services consolidation. In order to sustain its brand strength, Amazon.com does not differentiate its line of books from that of music and movies. Moreover, the name Amazon is meaningful, naming it after the largest river in the world, which symbolizes variety and ease of flow.

A start-up online business can easily apply these internet marketing tips to create its own brand. To extend its brand name in the global market though, a business should also invest on advertising through the print, radio, and television media, associating quality, customer service par excellance, and low price in the process. By streamlining its website, a business can also create a successful one-on-one marketing scheme through ease of browsing, provision of relevant information with consumer choices, wide array of product offerings, and customizability. Finally, although a business may be a by-word in its homeland, it may consider changing its name to a more catchy and symbolical one.

Keywords: Internet marketing, internet marketing coach, internet marketing personal trainer, internet marketing tools and tutorials, internet marketing strategies, learn internet marketing, internet marketing tips

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