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The following article was published in our article directory on November 1, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Edgar Danmer
Most businesses are confused about the purpose of having a blog when they already have their own domain. It's true that in some cases, blogs basically provide the same function of websites. For businesses, however, blogs take on a whole new meaning.
Why Have a Separate Blog?
Blogs are excellent avenues for comments, opinions and discussions. It's a great place for business owners to converse with their clients and eventually find out what the public thinks about their product/service. Simply put, blogs are an informal place to gather and provide information outside the website. Since it's informal, business owners can do more with blogs, allowing them to reach wider markets and getting accurate client feedback for improvement. Those aren't just theories however, statistics show that companies who blog have 434 percent more indexed pages than their non-blogging counterparts. With more indexed pages one has, the better their chances at getting high rankings.
How to Get More Traffic with Your Blog
Aside from using the blog as a way to procure data, website owners can also use it to drive more traffic to their main domain. Following are some tricks on how this can be done.
Start games and discussions. One of the best ways of how to get more traffic with your blog is to initiate movement with the clients. For example, those who are selling make up products can start a "Halloween Theme" game where readers are encouraged to post their Halloween inspired makeup. Asking them to list down what makeup products they used will also help in promoting the business and even starting discussions between the visitors.
Provides tips and suggestions through the blog. Start posting content that visitors will find helpful and attach links that go directly to the main website. Using the make-up example again, try providing suggestions on how to hide pimples using make-up and then link products to the main website. The trick is to make sure that the blog post is helpful and will therefore entice visitors to follow the links posted.
Share often. Blogs are more social site friendly since they typically come with ready tools for sharing in domains like Facebook and Twitter. Take advantage of this by sharing to a wider market as often as possible.
Encourage guest posting. This brings in more viewers with very minimal effort. Try getting active visitors to provide their own tips and techniques regarding the product or service and release it as a feature. By doing this, web owners not only get free content for their blog but may also find their site being shared more.
No matter what technique is used on how to get more traffic with your blog however, it's important to always put SEO in mind. All these techniques wouldn't be useful if blog owners are not integrating SEO efforts. For those who are having a hard time with combining the two tasks however, it's a good idea to hire a professional for SEO efforts. Different companies such as Bristol SEO are experts in SEO and can take care of the optimization part of the marketing while you can cover content and updates.
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