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The following article was published in our article directory on October 29, 2012.
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Article Category: Marketing
Author Name: Edward Blakeslee
If you already have your own blog, I am willing to bet you've heard of the Empower Network. Just in case you haven't, the Empower Network is an awesome blogging platform that allows anyone to be able to market online! When you sign up with the Empower Network you get a wordpress blog complete with hosting, lead capture page and sales funnel! This is as close to 'just add water' as you can get! Building backlinks from your Empower Network blog to your own personal blog will help build your credibility on the internet!
What does the Empower Network have to do with backlinking?
To understand what a quality backlink is, it is necessary to understand PageRank. PageRank was created by Larry Page and Sergey Brin of Google. Larry Page's 'webcrawler' started in March 1996, starting from his own Stanford homepage. Page and Brin developed the PageRank algorithm to convert the backlink data into a measure of importance. You can Google Larry Page to get the rest of the story.
The Empower Network already has a PageRank of 1
PageRank has a rating of 0 to 10. When all sites start out, they start out at zero. Only sites like Google and Yahoo have a PageRank of 10. Sites like Ezines and Hubpages have a PageRank of about 5 or so. Personal blogs have a PageRank of 0 to 3-- on average. Some rank around 4 or 5. Achieving PageRank takes time, credibility, and backlinks (references). The higher your PageRank, the more 'important' the site is. The Empower Network is a month old, and has a PageRank of 1. Most sites take a year to get there.
Get quality backlinks by linking your blog to your Empower Network Blog
When your site has a backlink (reference) from a site with a PageRank the same or higher than yours, that is a 'quality' backlink. The more 'quality' backlinks you have, the more important your site appears to the search engines. When your site appears to be 'important', it will rank higher in the search engines. Since the Empower Network already has a PageRank of 1, connecting the two blogs will give you a quality backlink for your blog.
Action Step-- Whenever you submit a blog post to your personal blog, connect it to a blog post on the Empower Network and vice versa.
Remember, the Empower Network isn't just any ordinary blog. When you refer someone that signs up for an Empower Network blog, you receive 100 % commission! If you're blogging every day, this is an opportunity for you to blog and generate leads and income!
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