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SpinDistribute.com Article Directory

The following article was published in our article directory on October 25, 2012.
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How To Use Youtube to Market Your Business

Article Category: Advice

Author Name: william wesselby, video marketing analyst

There is no doubt a revolution is taking place and there is an untapped market potential for any business to take advantage of-- that is YouTube marketing. The power of video is becoming stronger and stronger as video results are now dominating search pages of Google and the changes that YouTube have made now allow business to take advantage of this great platform.
So how can you use YouTube for your business, and what advantages would a YouTube marketing campaign could add for your business.
YouTube to Market Your Company
More and more businesses are starting to take advantage of YouTube and starting to use the platform to ensure the profile of their company is present. Many of the larger multi-national companies such as Coca Cola, McDonalds and Sony have had an established YouTube channel for the last few years. There are no reasons why any size business from a one man band plumber to a firm of solicitors can take advantage of YouTube to attract new customers or to generate new sales.
One of the ways to do this is to have a professional looking YouTube channel that is updated on a regular basis with new content which are well tagged and have relevant keywords. The same could be said for marketing your brand. The quality and intensity of your channel brand can reflect your business brand also.
YouTube to market your products
One successful way to use YouTube for your business is to demonstrate the products which your business sells. Many people search online looking for a product that will help them with a particular problem-- here is where your product could come in. You could use video to give a visual presentation of your product or products to show people how it can do a particular function or job for them. The video is tagged with your website details or sales line to direct customer back to your business to purchase from you. Another great way to attract new business is to offer a discount or additional offer if they buy through the link on the video. You could even offer a competition to drive traffic and new business to you.
YouTube to market your services
The same also applies if you are offering a service such as a lawyer or accountant. Using video you can give a pictorial representation of your business and what you can offer potential customers. As long as your video is informative and engaging you will attract potential new customers to check you out. This is probably a sales tool you have not thought about or didn't have the expertise to do. There are companies who will do this whole service for you and constantly create new content so you don't have to worry about creating new videos, optimising them etc. Check out the link at the end for one such company.

YouTube age profile:
If you use a video marketing company they will analyze your market position and not only will they geo target your video to your location, they will also target is to the right audience to get maximum return. Below is the current age profile for YouTube viewers.
2 - 18 - 23 %
18 - 34 - 37 %
35 - 44 - 19 %
45 - 54 - 13 %
55 + - 8 %
As you can see your video audience can be targeted to whichever age profile fits your audience. You can obtain a huge audience for little investment.
It doesn't matter what type of business you run or how large or small it is. Effective YouTube videos will attract YouTube viewers to your channel and drive more business to your website or sales pages.

Keywords: youtube for business,youtube business channel, youtube marketing

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