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The following article was published in our article directory on October 25, 2012.
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Article Category: Advice
Author Name: william wesselby, video marketing analyst
Is YouTube right for your businesses ... can you really use it effectively to help grow your business or is it just a market place for quirky, cameo videos?
If you own a business, you may have looked at YouTube stats and been blown away by the staggering amounts of views that YouTube receives every day. With 800 million unique users, there is over 4 Billion videos viewed everyday-- yes that's right 4 Billion! The great thing is that these numbers are growing at a fantastic rate.
Therefore, it goes without saying that the chances are excellent that somewhere in those 800 million pairs of eyes, some of them may well be your potential customers.
It's probably a market that you did not consider-- but the very people who you want to attract to your business are the same ones that are watching YouTube videos on iPads, iPhone's, laptops, Kindles and many other electronic web devices.
The YouTube revolution is allowing people in their spare time where ever that will be to be entertained, educated and informed through online video.
So let me ask you-- how many videos have you created to help your business on YouTube?
If the answer was none or just one or two and if you have not joined the YouTube revolution yet, how many of the following questions can you answer yes to?
1) Are your customers using Google to search for answers to their sought after questions?
2) Do you have a product or service that can demonstrated?
3) Are you the Personal brand for your business?
If the answer is "yes" to any or all of these then a YouTube marketing strategy CAN help your business.
One of the common complaints is either-- "when do I have the time to do all this" or "I don't know where to start or what to do"? There are video marketing specialists out there that can help you achieve both these things at a relatively low cost.
Take YouTube 4 Profit. They create marketing videos for companies large and small and not only set up a professional YouTube channel and fully optimise all videos; they also manage your channel for you. They demonstrate that through video you don't have to have a physical product to "show" your customers how something is done.
YouTube for Business and Branding Means Building a Community that becomes Your Customers
The first thing a business owner must understand about YouTube is that it is a community, just like other social media platforms like Facebook, Twitter etc
. It is within this community environment that your customers have the opportunity to be part of your community and have a voice. They can become part of your business.
There is no greater thing for businesses than to create a loyal following by the building of a relationship with their customers. Most individuals want to connect with a person, not a brand or logo or image. Good customer relations are built around customer retention. You retain customers by making them feel involved, attached or have a vested interest in you. If you can achieve this the more likely they are to contribute, purchase from you and share the experience with their friends.
At the end of the day, people do business with people and when a relationship can be established with these people you can see your business soar. Having a YouTube business strategy in place is a perfect way to build relationships.
Video is a great tool for breaking down people's scepticism about your business or product and allows you to establish an instant rapport. What happens is your customers see you, hear you and are able to get an experience of what you are about through visual video.
If you want to learn more about marketing your business through YouTube and gain insightful tips on how to make it happen then you must go over to https://www.youtube4profit.com who can get your youtube business presence up and running at a really affordable cost to the return you will get back.
Imagine getting ahead of your competition as you leverage the power of video and you fully embrace the ultimate power of video marketing for your business.
Keywords: youtube for business,youtube business channel, youtube marketing
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