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The following article was published in our article directory on October 31, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Malcolm Jacobs
Search engine optimization is not just a buzz word used by web marketers. You don't have to be a blogger or an IT person to make use of search engine optimization (SEO). These days, businesses across all industries need to know about SEO and how it can benefit them.
If you are new to SEO, there are two easy-to-remember basics that you need to do. One is to get your own website. The second is to get listed in directories, such as a Brighton local business directory. These two basics encapsulate the core of optimization, which are onpage (your website) and offpage (your backlinks from directories).
Onpage Search Engine Optimization
Your website is your representative online. These days, your potential clients are likely to see it first before hearing an actual person from your company or seeing your storefront. If your clients don't know your URL, they are likely to find your website through search engine searches and directories, such a Brighton local business directory.
It then becomes crucial to optimize the content of your website.
If your site is your first sales rep, then it should be a very smartly-dressed well-informed sales rep. The idea is to be able to convert a website visit into an online purchase or an actual storefront visit.
Dressing up your website is the work of your website designer. There are several guidelines out there that help create the best website design for your business.
Being well-informed, on the other hand, is from a conscious effort by you and your online writer. You should know your target audience enough to be able to tell what kind of information they are looking for. Your writer then needs to write out this information in an optimal way. Optimal web writing pertains to high quality writing that makes use of your selected keywords without spamming.
Offpage Search Engine Optimization
Backlinks are at the core of your offpage SEO. Backlinks can come from directories, such as a Brighton local business directory, blogs, forums and the like. Backlinks refer to links to your website, from another website.
Not all backlinks work for you. There are backlinks that benefit your offpage SEO. There are also backlinks that get you penalized.
The keyword to remember is "relevance." The source of your backlink should be relevant to the keywords you are optimizing for.
For instance, you have a donut shop website and would want to optimize for the keywords "donut shop." It is a bad idea to submit your link to just anywhere, like what many automated site submission software are doing. A donut shop link on a "spammy" adult website directory can only get you penalized by the search engines.
It is better to go with local directories, wherein you share commonalities, such as location and industry. When it comes to doing this, manual submission is best. You can then focus on the quality of information that you put online.
For both onpage and offpage SEO, the focus should be quality and relevance.
Keywords: Brighton Local Business Directory
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