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SpinDistribute.com Article Directory

The following article was published in our article directory on October 25, 2012.
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Strategic Online Presence That Starts With Your Brighton Local Business Directory

Article Category: Business

Author Name: Malcolm Jacobs

These days, it is no longer just important to get online. It has become crucial. If your customers cannot find you online, then you are missing out.

There are several ways to get started with your web presence. A Brighton Local Business Directory is one of them.

With a listing at the local directory, you get your information out there even though you have not put in your time and money on getting a website. This is actually an ideal first step. A website is the necessary next step.

Strategic Online Presence
Strategic web presence refers to having a concrete online entity that represents you and what you are trying to sell. This representation should be of good quality, such that anyone who finds you online will eventually go to your store or, if you have an online shopping cart, make a purchase.

The core elements of strategic presence can be separated into two kinds of optimization: onpage and offpage optimization.

With onpage optimization, you create the best possible web content for your site. This means writing informative text for several pages of your website, and organizing them neatly via the main menu and up to two levels of sub menus. You can't go too deep when it comes to levels because there is a limit to what search engine spiders will crawl.

This also means optimizing your content when it comes to keywords. You should use your chosen keywords a couple of times, without spamming.

Keywords also become important in offpage optimization. Offpage optimization pertains to optimization done outside your website. This includes backlinks, which are links to your site that come from another site.

This is where a Brighton local business directory comes in. For businesses, it is important to localize, whether or not yours is strictly local or you have remote offices elsewhere. This way, when your potential clients look for goods or services close to where they live, all they need to do is to narrow down searches to their location.

A Brighton local business directory listing ensures that people can find you when they look for Brighton businesses. And since the listing is organized according to specialty, you also get the additional benefit of being associated with similar profiles and sites. This increases your listing's and site's relevance score when it comes to the search engines.

Having a Website and Optimizing its Content
Ideally, you should already have a website within a month of getting listed on a local business directory. Although this is not a requirement, having one greatly improves the likelihood of capturing your web target market.

A local directory listing is good but you share the space with other businesses. A listing here should only be a start. Your website and domain name should be the one that sticks in the memory of your clients after finding you on a directory. The next time they need you or need to know about what you're selling, they can just go to your website directly.

Keywords: Brighton Local Business Directory

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