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The following article was published in our article directory on October 22, 2012.
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Article Category: Business
Author Name: Malcolm Jacobs
Many businesses have worked to get their website included in local directories. This is a good move on their part. Listing your business in a Brighton Local Business Directory means that you want to be found by your potential buyers. After all, people are more likely to search and "window shop" online first before buying.
Of course, it is not enough to be listed. You have to make the best of your online listing too. There are several directory listings or profiles out there that don't help the consumer make up their mind. This wastes the chance to sell, as well as to improve search engine ranking.
Here are tips on how to optimize your Brighton Local Business Directory listing:
1. Make sure to include the most crucial details of your business. This means having your business address, business hours, website URL, and your daytime and mobilephone numbers in there. These are basics that should never be skipped in any online profile or listing.
2. Google Map has made it easy to include a map to accompany your business address. As much as possible, make use of this convenience. Many paid listings let you include markup codes in your profile. This is a convenience for your potential clients since they don't have to do a map search.
3. Most Brighton Local Business Directory listings allow you to talk a bit more about your business through your directory profile. Make sure to make this as readable as possible. Do no write blocks of words. Break this down into shorter paragraphs, using simple sentences and common words. If possible, write in an outline format only. You can always link your readers to your website in case they want more information.
4. A local business directory listing is considered a backlink to your website. It can boost your search engine optimization because the more backlinks that you have, the higher your search ranking is. The contention is that your website should also have high quality content, as well as a mentions of your selected keyword. Having a huge number of backlinks to your site may be weighed down by unoptimized web content. You won't rank as high as you could.
5. Another consideration when it comes to having high quality content on your site is the need to convert site visits into online purchases or actual visits to your store front. You can lead people to your site via your backlink from local directories. But if you have web content that isn't good enough, then backlinks and clicks are wasted. Make sure to also focus on writing good content.
6. Converting leads from local directory backlinks is also reliant on an easy-to-navigate website. Options should be clearly marked. Pages should not confuse, and there always has to be a clear way to go back to previously visited pages. Of course, if you have an online shopping cart, you need to make sure the checkout process is easy to understand. The Pay link needs to be clearly marked.
Keywords: Brighton Local Business Directory
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