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SpinDistribute.com Article Directory

The following article was published in our article directory on October 19, 2012.
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Targeting Mobile Users in Your Internet Marketing Campaigns

Article Category: Marketing

Author Name: Rob CSEOP

The mobile market is one of the fastest growing markets these days. More and more people are accessing the internet via their hand-held devices. Internet marketing professionals have also jumped into the bandwagon. With the growing popularity of iPhones and other smart phone devices, mobile is without a doubt a new frontier ready to be tapped. That is if you are brave enough to take the risk of trying to penetrate the mobile market. It is of course much easier said than done but the possibilities with mobile are endless so it's worth the risk. This is not to mention the fact that mobile technology is still fairly in its infancy meaning it hasn't reached it's full potential. Only a few firms dominate the market. However, as the competition tightens and technology developments are pushed to their limits, only then can we see the whole picture.

Some marketers have referred to mobile as the wild wild west of internet marketing. And indeed it is. As we stated earlier, it's still at its early growth stage. Most businesses and online entrepreneurs are still in the process of testing the waters. In a sense, it's a trial and error thing. However, the good news is that most of those trying out mobile marketing are getting positive results so that means something. It means that the strategy works. Consumers are purchasing products via mobile transactions. This is the most basic thing that an entrepreneur would want to know when it comes to the possibilities of mobile marketing. If there is a great time to get into mobile marketing, now is that time.

The Benefits of Going Mobile:

You expand your customer base. A huge population of online users are now mobile-based. That's a fact. And this mobile population will likely grow even more in the future. Who knows, there might come a time where over half of online surfers will come from mobile phones. Anyway, if your business website can be accessed via a mobile phone, that is another outlet for customers to get to your products or services. It would be a great addition to your internet marketing toolkit.

Your customers can access your business website anywhere and anytime. Your visitors will no longer be limited to traffic from computer desktops and laptops. People can reach your website even when they are on the move, in the subway or on their way to work.

Taking your website into the mobile platform is not that difficult to do. Of course, tweaks will have to be implemented into your website to come up with the mobile version. Mobile phones have screens that are much smaller than desktop computers so this has to be factored in when designing the site's mobile version. Often times, the content of the site has to be stripped down to the bones meaning a lot of features have to go away, leaving only the most essential ones.

When all have been said and done, mobile marketing is here to stay. It's now a major part of the internet marketing industry.

Keywords: internet-marketing, marketing

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