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The following article was published in our article directory on October 10, 2012.
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Persuasive Techniques in Advertising

Article Category: Advice

Businesses use persuasive techniques in advertising so as to achieve their goals. These techniques persuade buyers to get products or services due to their low price, quality, freebies or other people's desire for them. There are different types of persuasive advertising methods which you can try to gain more buyers.

One of the popular persuasive techniques in advertising is testimonials. This involves a user of the product or service sharing his/her experiences with potential buyers. The happy customer will tell his/her story about the product solving their problem which may help in convincing potential customers to purchase the particular product and/or service.

A good example will be having a dentist promoting toothpaste. Those who view the ad will be convinced that the product is indeed good as it is endorsed by a dentist. The dentist should be seen in his clinic wearing a lab coat. This makes viewers have faith in the product as there is a trustworthy and professional figure in the scene.

The bandwagon is another kind of persuasive technique. Advertisers would show how many people have used the product or service and how it has enhanced their lives. For instance, the ad may say that a certain number of buyers of houses in a village have already rushed to buy a unit and that only a few houses are left. This will convince people to go out and buy for them not to be left out. There is pressure used in this advertisement which will encourage people to buy. This can be likened to a grand sale in the mall where people rush out to buy as they may not be able to get an item with a great discount.

Celebrities are also used in persuasive techniques. Many companies use famous people to advertise food, cosmetics, toiletries, houses, cars and others. They can be seen in newspapers, magazines, radio and TV ads endorsing such products. A car racer can endorse a certain brand of car oil. A fitness expert can be seen promoting a food supplement. An athlete can endorse a certain brand of milk. Fans of these celebrities would be convinced to buy the product being endorsed.

People love free goodies thus incentives are used by companies to persuade them to buy their products. There are people who do not care if a certain product is endorsed by a celebrity but they would go for the "Buy 1-Get 1 approach" anytime. They would also support products that they have coupons of. They would buy an air conditioner if it has free installation. People love lower prices, discounts and other free stuff and companies know this and use this desire to promote their products and/or services.

Persuasive techniques are used regularly by big companies. Small companies can make use of it too as long as they have set aside a large enough budget for this.

Keywords: advertising techniques, starting a small business, persuasive techniques, successful entrepreneurs, good business ideas, advertising ideas, advertisement ideas, small business advice, great business ideas, how to advertise your business

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