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SpinDistribute.com Article Directory

The following article was published in our article directory on October 3, 2012.
Learn more about SpinDistribute Article Distribution System.

Are Websites a commodity

Article Category: Advice

Author Name: Stephen Counsell

Websites are what represent your business or organisation online and enable you to reach out to as many people as possible. It is definitely true to say that websites are commodities that are very vital for growth of business.

One might overlook a websites importance but once your competitors who have websites start growing their business then you'll also want in.

Website design can seem like an easy exercise but many thing must be considered along the way. Things like Content, Graphics, Layout and design, not forgetting the technical build of the site.

You might be having little knowledge of how to create your own website but you may also be surprised how easy it can be.

Design agencies will quote you prices starting from around £500 (500 GBP) for a brochure website designed to your colours and logo styles. Alternatively, you might consider building our own website in something like Wordpress by choosing an existing design that you can add your logo to and alter the colour scheme.

This is where a friendly website designer could come in useful in helping you with a logo and basic colour style. Of course yu may already have these in place for you office stationery.

The designer process will most likely find the designer first offering a consultation where you tell them all your ideas and then discuss their viability. They'll recommend some changes to your original ideas and even suggest addition of missed out details that you may not have deemed important.
The domain name is one of the most important things to get in place early in the process so that you can check if it is already in use or still available. Using someone elses domain name is not possible as these are controlled by domain authorities in each country.

Apart from the domain name you might also require other ways for people to find you much easily. Sometimes people might have no idea of the existence of your website and that is where the search engines come in. Search engine optimization is a better, faster and more enhanced way for people to get directed to your website. Getting to the top of page one of Google can reap major rewards.

When people hit the search engine in order to find the kind of service or products you offer, your well optimised website appears among the top results thanks to "on page SEO" and Link Building along with some Social Media. SEO however needs to be restricted to what is known as Best Practice OR White Hat SEO so that the website does not get or even look like it's over optimised as this will result in google and bing rankings being adversely affected.

Good design and build really matters in terms of pulling a larger crowd. The website design should not be gloomy and must not be full of adverts.

Creating a website in Wordpress with a simple yet effective design from the Studio-press Genesis Framework can easily create the type of website that performs very well in the search engine rankings. The design and framework alone are clearly not enough. There is a real need to have excellent content too. Good grammar, correct spelling and the good use of well placed images that have "alt text" describing what the image is.

Remember, websites are a commodity these days, especially those in the "Brochure" category and your brochure on the web MUST be more engaging than your competition.

Check out our blog over at the Segment Marketing website.

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