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The following article was published in our article directory on October 8, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Computers and Technology
Author Name: Todd Herman
Local online marketing is a rising branch of internet marketing. As more businesses take their operations online, the competition also intensifies. As a webmaster, you won't only be competing with businesses from all over the world, you will also be competing with businesses in your local area. So if you are a Vancouver entrepreneur planning on taking his business online, local marketing is one thing you should pay attention to. This is especially important if you are offering products and services that exclusively cater to the Vancouver population. Examples would be a restaurant or a flower shop. The goal is to rank for the terms "Vancouver restaurant" or "Vancouver flower shop" so that when somebody searches for these terms on Google, he or she will arrive at the website you set up. If you don't know how to do this, you can always get the services of an SEO in Vancouver.
Surely, there are a lot of SEO firms and professionals operating in the Vancouver area. The question now is how do you decide which of them to hire? To help you out, here are some of the services you should look for when hiring an SEO in Vancouver.
Local search engine marketing. As the term implies, this refers to the process of ranking a website for localized search phrases. For example, if you want to rank for the keyword phrase "Vancouver hardware store", then local search engine marketing services are what you need. Whatever business or niche you belong to, you just add the name of your location to it to come up with a localized search phrase.
Social media marketing. The social community surrounding a website is a huge factor that search engines now take into account. It seems that the more that a website gets, the higher it ranks in the search engines. That said, the SEO in Vancouver you hire should offer said social media services. These services may include the setting up of social profiles for your business website. There should also be the option of whether you would maintain the profiles yourself or not.
Pay per click marketing. This is a paid advertisement model wherein you pay for your ads on a per click basis. This means that if your ads don't generate clicks, then you won't have to pay a single penny. The largest PPC ad provider online is Google's Adwords program. Setting up an ad in Adwords isn't easy as it sounds. You must do some research first on what keywords to use in the ads. The firm you hire will take care of all of these things for you.
Email marketing. Almost everyone who uses the internet has an email address. This is why this marketing model is very effective. This may involve the creation of lead capture and squeeze pages that aim to capture the contact details of visitors.
There are other online marketing services that you may add to the list above like mobile marketing, Google Places marketing, article marketing, etc.
Keywords: SEO, SEO services, seo marketing, seo vancouver
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