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The following article was published in our article directory on October 2, 2012.
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The Most Important Aspects of SEO Marketing

Article Category: Computers and Technology

Author Name: Todd Herman

A lot of webmasters still don't get how SEO marketing should be done. You can describe their strategies and campaigns as sloppy and ill-advised. Just like any online marketing method, SEO involves planning and plan-execution. There are certain steps that you need to take to maximize the results you get from your efforts. You can't simply go out there and build links on every link-friendly site you come across or feed articles to every article directory. In light of the recent algorithm updates that the search engines have been rolling out, being smart and staying within the boundaries of the rules are the keys to achieving your SEO goals.

Below is a short list of the most important aspects of SEO marketing:

Keyword research. This is the very first step in the search optimization process. Before you can proceed with the other SEO methods, you have to perform keyword research first. You cannot write optimized content if you don't know what keywords to use. You can't fully build links if you don't know what anchor texts to use. And so on and so forth. Keyword research is really necessary for you to be able to move forward. There are tools and resources online that you can use to look for your keywords. The best of these tools is of course a keyword suggestion tool. This tool allows you to study variations of the keywords you have in mind. It also allows you to analyze your competition. If you want a free keyword research tool, you can begin with Google's own keyword suggestion tool.

Keyword integration. This is where you integrate the keywords you came up with during research into the content of your website. This is very important in SEO marketing because it provides clues to the search engines on what your website is all about. Search spiders will crawl your site and take into consideration the keywords used in it. Now, there are certain rules that you must follow when it comes to keyword integration. The foremost of these is that you should never do keyword stuffing. Stuffing keywords will only hurt your website so don't ever do it. Also, don't make use of the same keyword over and over again. You should make use of variations of the keyword.

On-site SEO. Keyword integration is in fact under on-site SEO. But let's look into the other aspects of on-site optimization. A very important aspect is the design of the website. The programs, tools and applications utilized to build and design the website should be search engine-friendly meaning the content can be crawled and indexed. A perfect example is JavaScript. Content created through JavaScript may look awesome but they can't be crawled by search engines. Needless to say, you should minimize using JavaScript in your website.

Link building. Backlinks pointing to your website tell search engines that your website contains beneficial content that's why other sites are linking to it. This leads to higher rankings for your website in the search results.

These 4 are the most important aspects of SEO marketing.

Keywords: SEO, SEO services, seo marketing, seo vancouver

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