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SpinDistribute.com Article Directory

The following article was published in our article directory on September 24, 2012.
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Email marketing and spam: what can we learn?

Article Category: Marketing

Author Name: Gary Riding

Okay, let me begin this article by stating this. I do NOT condone spam. It is an abomination that is destroying e-mail marketing. Okay, maybe destroying is a harsh word. However it is definitely making email marketing a ton more difficult than it has to be because of all the safeguards put in place that eventually end up harming the legit e-mail marketer more than the spammers. Having stated that, you can easily find out a great deal from all the spam that comes into your email box.

For starters, check your spam folder. Thanks to George Sepich for reminding me about this. If an email winds up in your spam folder, that implies that the person who sent the email put something in it that caused it to wind up there. Check out the email, particularly the topic. See if you can easily figure out just what created it to wind up where it did. Run it through an online spam checker. It'll mention all those bad words in it that caused a high spam score. By doing this, you eventually figure out just what NOT to do.

But you can discover more than simply ways to keep your e-mails out of the spam folder. Regretfully, a lot of these spammers have some excellent writing skills. I have actually read some emails that had superb sales pitches in them. In fact, I would certainly say that the sales copy was composed by a pro. I've seen excellent usages of mystery, scarcity and an awesome offer at an unreal cost. Hey, let's face it. If spam wasn't lucrative, these men wouldn't do it. So a few of them MUST recognize something about marketing. Regrettable they don't use their smarts for good rather than for evil.

Point is, as bad as spam is, and as much as I personally despise it (You ought to see my in box) you CAN find out something from it. It does serve a rather twisted application if you're an online marketer and have the time to experience it all. That's the problem though. You get so much of it, and so much of it is pure trash (one line advertisements) that discovering the quality spam (is that an oxy moron?) isn't really so easy to do. However if you have a few extra minutes, like maybe throughout your lunch break (if you consume lunch time at your PC like I do) go through a few of your spam and see if you can not discover something that offers you a couple of concepts. At least, make sure you do a spam check to see why it wound up in your spam box. Then you'll understand, at the very least, exactly what to stay away from doing when you compose your legitimate e-mails.

For example, some people will certainly spell the word "complimentary" with special characters. Believe it or not, this will trigger off the filters more than if you simply left the word free of cost in. There is actually absolutely nothing incorrect with this word. Problem is, individuals have been conditioned to believe it's a bad word, so they don't use it. I make use of it all the time and my emails get through with no problem at all.

Yeah, spam is terrible ... however but at least you can learn something from it for your email marketing efforts.

Keywords: email marketing,internet marketing,affiliate marketing

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