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SpinDistribute.com Article Directory

The following article was published in our article directory on September 3, 2012.
Learn more about SpinDistribute Article Distribution System.

PPC – Making Google Pay Per Click Cost Effective

Article Category: Marketing

Author Name: Michael Plante

PPC is an acronym for Pay Per Click. The largest PPC platform is Google Adwords. Over the last few years, businesses everywhere are discovering just how effective a well-managed PPC campaign can be for their bottom line. This is especially true if you are a business just getting a new business web site up and running. If you haven't had a chance to get the site properly indexed and ranked in the major search engines, Pay Per Click is your way to "Pay to Play", so to speak.

PPC Is Not A Fix-All Solution

Rather, Pay Per Click can be utilized in a number ways, with the expected outcome being that your website will get on page 1 of Google search results immediately, so you don't have to wait on the search engines to actually get your new site indexed and ranked. PPC can also be used to enhance the reach of your existing web site, with pages already indexed and ranked. For example, in a Pay Per Click campaign, you tell the campaign what keywords you want to target. If your web site is not already optimzied for certain keywords, PPC allows you to get in the first page search results for those keywords, and reach audiences that were not previously available to you.

The one thing you should realize is that not done properly, PPC can become real expensive, real quick. The reason most see a budget drain when they start running a PPC campaign for the first time is they are not familiar with how to properly set up and optimize a pay per click campaign. However, if you take the time to understand the structure of a PPC campaign, build it correctly, and pay attention to the relevance of keywords to ads, ads to landing pages, etc, then you can build very cost effective, efficient and profitable PPC campaigns quickly.

With Pay Per Click (also known as SEM or Search Engine Marketing) advertising, you are bidding on a keyword. If the user then clicks on your ad, you accumulate a "cost per click. This is the essence of PPC – you only pay when someone actually clicks and makes their way to your site or landing page. In order to keep the costs of these clicks down as low as possible, you have to make sure that the PPC keywords you use are very relevant to the campaign you are running, and that these keywords are also in use on your web site or landing page.

Done correctly, a well-optimized PPC campaign can actually get you better ad positioning, at lower keyword click cost, than the competitors who are running against you for those keywords, even if they have a larger budget to spend than you. That's what makes PPC such a game changer. It levels your competitive playing field very quickly.

If you are new to the world of PPC and you want to see how a professional PPC campaign can take your revenues and profit to a new level, contact us today at Go Article Marketing. Or, if you prefer to research PPC Cost Effectiveness further, please do, and when you are ready, come back and contact Go Article Marketing. We will provide you with a free analysis of your companies PPC potential.

Keywords: digital marketing,digital marketing strategy.digital marketing consulting,digital marketing conultants,seo,sem,ppc,pay per click

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