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The following article was published in our article directory on August 18, 2012.
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Article Category: Advice
Author Name: Lee Emmons
At the end of 2011, Absolute Perfection Window Film was awarded a long term contract with Dulles International Airport in Washington DC. Their initial assignment, as part of this arrangement, was to tint the south facing windows of the terminal.
Washington DC's Dulles terminal is a spectacular structure, with architecture recognizable to people around the world, so we chose to create a marketing video to demonstrate that our window film division is capable of working with large government and commercial contracts (see the end of the article to watch the video).
This job was also fulfilled under considerable time restrictions, as it had to be wrapped up in advance of the Christmas holiday, and we wanted to reveal to prospective customers that we could execute a massive undertaking under those kinds of conditions.
This video led to the inception of Absolute Perfection's media division, and is one of the jobs we're proudest of. Check out the video listed below to see the kind of company profile we can develop for you.
The video was posted to YouTube, embedded on our window film website, shared on our Facebook page, Google Plus page, Twitter profile, Pinterest boards and other social media.
Among the biggest reactions we've noticed has been from Linked In Discussion Groups, where we've seen a great reaction from professionals. Linked In has been the ideal platform for this specific video, because it permits us to influence our target audience-- decision makers responsible for creating sizeable government and commercial contracts.
Since putting together this video, our Window Film Division has made great strides, building connections with other large facilities including Johns Hopkins University, W.L. Gore, and has been chosen by Vista Window Films as an official dealer of their services.
The division has another project at Dulles coming up in the Fall, in which we'll return to install window film to the East and West facing windows of the terminal.
When we talked to Bill Valway, the CEO of Absolute Perfection, we made certain to cover beyond just the applications the business offers for sale. While it's certainly necessary to talk about the functions and uses of your products and services, this kind of video is also the ideal opportunity to depict what you exemplify as a business.
We also create videos for our customers that discuss features and benefits of a specific product, and those sort of marketing videos provide a very important function. For this particular kind of video, we focus on the company's philosophy, in the interests of building trust in the company with future customers.
We can help you create a marketing video that will help you show your capabilities, and set you apart from other companies. Contact our Media Division for a free quote.
Keywords: window film, window tint, commercial tint, commercial window film, window tinting, government window tint
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