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The following article was published in our article directory on August 22, 2012.
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Persuasive Techniques for a Business

Article Category: Marketing

Author Name: Francina Smit

Persuasive techniques are used by many businesses so as to influence customers to buy their products. If yours is a new business, it can be challenging to sway people to check you out, much less to buy your goods. Here are successful techniques to persuade customers to purchase from you.

Have a short-term sale as this enlivens buyers. Offer discounts and you will see plenty of price-conscious shoppers checking out your store. Your ad must say that the sale will last for a few days only. When you get people in your shop, make an impression on them and motivate them to return .

One of the effective persuasive techniques is comparison. Know what buyers approve and disapprove about your rivals prior to making advertisements. Your ads must say why yours is a better choice compared to the competitor. For instance, if you are advertising a dietary supplement, say that your supplement can melt away fat quicker than the competition and is a lot healthier.

A persuasive technique is rousing people's curiosity. Provide just adequate information to them about your product so that they would thirst for more. This would lead them to check your store personally or visit your website to satisfy their curiosity.

Another way of persuading customers to patronize your product is through a testimonial. Many ads use this technique where people would read or hear about one user's experience with the product. In some ads you would see an ordinary person narrating the benefits of the product while other ads will show an authority saying the advantage of such a product. A dentist for example will be seen talking about the positive side of a certain toothpaste. When you show an authoritative person in the ad, you would convince customers that your product is indeed good.

The bandwagon is one of the most successful persuasive techniques. You persuade buyers by showing people who bought it and were pleased with their purchase. For example, you can create a radio ad saying a store has sold out a certain brand of powdered milk because people are rushing to buy it. This may influence buyers to get one for themselves too as everybody is already into it. There are many consumers who do not want to be left out thus there is pressure for them to go out and purchase.

When you offer incentives such as 2-in-1coupons to customers, they would be forced to rush to your store and buy your product because of the additional product at no additional cost. You can also do the "Buy One, Take One" scheme. If you sell gift items, offer free gift wrapping. If you are selling carpets, you can offer free installation. Promotional package deals, free gifts and discounts motivate people to buy and this technique has been proven effective by both big and small businesses.

In order to encourage people to buy from you, you need to rouse their emotions. With these persuasive techniques, you are sure to get many customers to make your business successful.

Keywords: advertising techniques, starting a small business, persuasive techniques, successful entrepreneurs, good business ideas, advertising ideas, advertisement ideas, small business advice, great business ideas, how to advertise your business

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