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The following article was published in our article directory on August 16, 2012.
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Article Category: Business Management
Author Name: Francina Smit
For a small business to triumph , advertising techniques must be employed. These techniques must be simple and well-tested for it to come up with the desired results. In this article are some of these techniques that can be applied to your business for continuous success.
One of the advertising techniques you can apply on your business is the use of convincing headlines. The first thing a person notices in an advertising message is the headline. It should compel customers to read the whole message of the advertisement.
Your advertisement should have emotional appeal to its readers. There are customers who buy products as their emotions were touched. If you are advertising clothes for women, you do not only present the style, color and shape but you should also tell women that they will look good, confident and successful with these clothes on.
The advertisement message you make should be directed to people who need your product. If you are selling food or promoting a restaurant, your potential customers would be food lovers and people who are hungry. You can also target people in the area where your restaurant is located.
If you are selling a weight loss supplement, your customers would be overweight and obese people and those who suffer from an illness that only weight loss can remedy.
It is important to gain your customers' trust when you advertise your product. You should make them believe that your product will make a change in their lives. To gain their trust, do an advertisement that compares your business to others through an actual test or have a user give a testimony about your product.
Many big companies use star power in their ads. They employ famous people to promote their product. You can see Michael Jordan promoting a rubber shoe company and Madonna endorsing a coconut beverage. This kind of advertising technique uses the consumers' fantasy element as they wish to live like their favorite heroes.
These days small and big businesses all have websites to promote their products or services. Small businesses can now compete with big companies as their products can be seen by people from all over the world. The good thing about using a website to promote a business is that it costs a whole lot less than spending advertising funds on print and broadcast media.
At a low price, a small business has the chance to have global customers and grow. Another good thing about using the internet to advertise is that it provides the opportunity to become creative in presenting a business to costumers.
When using a website to promote a business, website domain names must be bought straight away so as to start the advertising plan. You can hire an expert who will create your website so that you will get the kind of site you want. The creator of the website should know that the purpose of the website is to market your business.
These are some suggestions of the advertising techniques you can use when promoting your business.
Keywords: advertising techniques, starting a small business, persuasive techniques, successful entrepreneurs, good business ideas, advertising ideas, advertisement ideas, small business advice, great business ideas, how to advertise your business
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