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SpinDistribute.com Article Directory

The following article was published in our article directory on August 13, 2012.
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Print Management – Tips for Your Company

Article Category: Business

Author Name: Frank Muntz

It is a fight to plan and manage complex database resources - and generate personalized and customized marketing content - to focus on different customers in just one process. Businesses today must create a lot of printed, electronic and mobile communications to advertise their goods and services. Often they ought to connect printed communications to online response venues. Once data is collected online, their clients can receive refined messages to keep their engagement.
Customers turn to quality print management companies for target marketing services with personalized or customized content predetermined from managed database resources. It might be as fundamental as printing a prospect's name on the direct mail postcard, or creating targeted e-mails driving prospects to a specific Website. Or, it can be as complicated as printing a full-color brochure with photos and a message leading prospects to a micro site engagement tailored precisely to the unique interests of the targeted consumer. The greater tailored a communication is to the intended audience, the better it functions. Because customers know who they may be targeting, they are fully aware the ideal partner can help them deliver a tailored message in the format most suitable to get the intended response.
Marketers and content owners face endless challenges. Shrinking resources, new technology, more competition, conflicting priorities, diverse customers and new demands produce constant change. So what's the obvious way to reach and communicate with your customers? And in what way can you integrate with your customers' information systems to achieve your small business objectives? The area for error is minimal since your customers now have alternative ideas to find and use information - and more choices.
The right partner is able to achieve business value through print management and business process outsourcing. That's because they follow operating principles that enable detailed, repeatable processes. They also leverage technology with a blend of models to realize operational excellence. They understand the fundamentals of high performance. So they know that leveraging outsourcing providers creates a distinct competitive advantage - for them and for you.

Keywords: print management, managed print services

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