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SpinDistribute.com Article Directory

The following article was published in our article directory on August 6, 2012.
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Why You Should Consider Bing Advertising

Article Category: Classifieds

Author Name: Thomas K.Burl 111

Google Adwords have been available for quite some time and Bing advertising may be a fairly new concept. This is why as a business owner, you may opt for the true and tested. However, there are several reasons why you should explore the possibility of advertising on Bing. And here are some of them.

One, Bing advertising bids are at a much lower rate. While the length of Google's stay is an advantage, it may also work at a disadvantage to the point of the marketplace being saturated. Because of the tough marketplace Google has created, companies are working hard at bidding a spot of placement. This is ultimately to aim to be on the first list of search results.

You should expect then to wait in line along with other businesses in an attempt to be on Google. But if you are limited on budget and short of time, Bing offers a favorable option. Not only should you expect to get better placements for less but you can get your ad out without further delay.

Two, there is reason to believe that conversion rates through Bing advertising is much better. What you need to understand is that Bing and Google cater to different markets. Since a lot of people widely use Google search engine, you can expect to be exposed in a wider audience which can lead to greater traffic. However, conversion rates with Google advertising may take up quite a work and quite some time.

On the other hand, Bing is still on a testing the waters stage which means the reach is not yet as broad as Google. What you can expect from your promotional efforts to Bing though is that you can get easy access to the audience of MSN. Unlike the Google audience, the MSN markets are generally older at age ranging from 25 to 54 years old and are predominantly female. If this is the target you are aiming for your business, advertising on Bing is definitely much more viable just like most B2C marketers find it to be.

Three, expect to get more for less with Bing. The heavy marketing spenders have no problem with getting excellent customer support from Google. As a matter of fact, clients that spend at least half a million US dollars can expect to be deployed with a dedicated representative to handle account concerns. However, it is the small time clients that may be left with less than satisfying customer support experience.

A part of Bing's strategy in encouraging client base is to provide small advertisers with improved customer experience. In addition to account representative access, advertisers no matter how limited in budget can make use of the Quick Launch program. Such can provide clients with free consultation in coming up with advertising materials and strategies.

Finally, you can only expect more from Bing. While it seems that Google has a better advantage in terms of traffic drive, this does not mean Bing has no way of coping. This is more reason for you to consider Bing advertising.

Keywords: cheap advertising,direct mail advertising,small business advertising,google advertising,local advertising,bing advertising,car advertising,advertising firms,advertising cost,targeted advertising

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