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The following article was published in our article directory on August 7, 2012.
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Benefits of Internet Marketing

Article Category: Internet

Author Name: Bill Solano

Of all the marketing methods, internet marketing is said to offer more benefits. Marketing is an aspect of business that creates interest in products or services of a company via advertisements. For some time, businesses advertise what they can offer through newspapers, magazines, brochures, pamphlets and billboards, radio and TV commercials. Technology has paved way for the internet advertising which more and more businesses use to promote their goods. In this article are the advantages of this method of advertising.

Internet marketing makes it possible for a business to reach a large number of people all over the world. This cannot be made possible by other methods of advertising. Across the globe there are many people with an internet connection thus they can access different types of advertisements online.

Another great thing about marketing a product or service on the internet is that it can target advertisements so that they can appear on sites having a theme related to the goods being marketed. For example, an online merchant of baby diapers can use online marketing methods for his ads to appear on websites about babies and parents. It is also possible for advertisers to place their ads on sites frequented by potential customers thus increasing their chance of selling. Social networking sites such as Facebook has almost a billion users worldwide and it is possible to place ads on the profiles of its members who would like the items or services being sold. Even a small percentage of Facebook subscribers can give online success to a merchant.

Many businesses go for online marketing because of the minimal expenses it entails. People can spend only $5.00 or more a day when they advertise through Google's AdWords. Facebook also collects a minimal amount to place ads on the profiles of their subscribers who may be interested in the products or services. There are also websites that provide advertising for free such as Craigslist which has a high volume of traffic.

Another benefit of online marketing is that products, services and information are easily accessible unlike TV, radio and billboard ads which would only stay for a couple of minutes in a listener or viewer's memory. An interesting ad online can be viewed often and can be visited directly by clicking the link to it. This kind of advertising method would motivate potential buyers to see the ads at any time and make immediate purchases any time thus ensuring online success to the business owner.

A study made in 2006 by the IAB or Internet Advertising Bureau states that online marketing can reach a wide targeted audience as there are plenty of niche websites. in addition, people can immediately see ads upon making inquiries at search engines and seeing result pages instantly. The study also says that online merchants appreciate the fact that they can measure an ad's effectiveness as there is a way to get data regarding the number of people have clicked on the ads, the number of times they were viewed and the number of people have viewed it.

Internet marketing should now be a major part of a business plan because of the benefits it brings.

Keywords: Internet Marketing, Online Success

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