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The following article was published in our article directory on July 28, 2012.
Learn more about SpinDistribute Article Distribution System.

SEO After Google Panda and Penguin

Article Category: Internet

Author Name: Todd Herman

The infamous Panda and Penguin updates to Google's search algorithm have caused a stir in the internet marketing community. Many website owners had spent time and money creating valuable content and backlinking their websites just to see their rankings drop significantly in less than a day.

On the other hand, some saw their websites' rankings increase dramatically as low quality websites were dropped from the search results. Since April, the marketing community has had time to test various SEO strategies and determine which strategy for SEO after Google Panda and Penguin works best.

The first thing to keep in mind is not to panic. It's common for many sites of high quality to drop in rankings after a major Google update, but most make a comeback relatively soon after. In the meantime, you may want to shift some of your focus to article marketing, PPC, and other methods to drive traffic and bring your income back to where it was. Then implement the steps in this article to perform successful SEO after Google Panda and Penguin and watch your site return to its former place in the SERP's.

One of the main things that SEO after Google Panda and Penguin has to account for is the change in the way it views website layout and content. Google is moving more toward an emphasis on user experience, so plastering ads above the fold and over-optimizing by keyword stuffing is now detrimental to your site's ranking.

Try to view your site from the perspective of the visitor and change your content accordingly. Write interesting content in a natural way without too much emphasis on keyword density, and add more LSI keywords. Also, add more images and video to your posts since these are seen as valuable content by both visitors and Google.

When you have finished fixing your on-page SEO, work on your off-page. Your link profile is increasingly important, and thousands of spammy blog comments and forum profile links will no longer help your website. There are some marketers who even argue that these low quality links will hurt your rankings. Instead, focus on high quality links from social bookmarks, article directories, niche realted blog commenting and Web 2.0 sites. Be sure to vary your anchor text as well. While using just two or three variations for your anchor text used to be acceptable, it is now recommended that you use at least ten different keywords to avoid over-optimization.

Social media sites like Facebook and Twitter are becoming important for SEO after Google Panda and Penguin as well. Google now values social signals including social bookmarking, Facebook likes, tweets, shares, and other forms of approval from visitors. These are markers of popularity, which signal to Google that your website is producing quality content.

While the recent updates to Google's algorithm have been devastating to many website owners, it doesn't have to be this way as long as you shift the focus of your search engine marketing. SEO after Google Panda and Penguin requires a shift from the spam mentality to the quality mentality.

Keep your visitors in mind when you create and optimize your content, keep a diverse link profile, and build your social presence. If you do all of this, you'll be back on top in no time.

About the Author:

SEO Vancouver BC's Canada SEO Professional Ltd offers cost effective SEO in Vancouver that give our clients extremely high returns.

Keywords: seo, seo company, seo services, seo profesional, SEM, search engine optimzation , pebnguin , panda, penguinseo, panda seo

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