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SpinDistribute.com Article Directory

The following article was published in our article directory on July 20, 2012.
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Building a Successful Digital Marketing Gameplan

Article Category: Marketing

Author Name: Terry Callahan

The large world of digital advertising is changing every day. In a even reasonably new industry, marketing online has been a data determined and results oriented ride. In the grand scheme of things, there is still a lot to determine. With learning, come a lot of mistakes. Some larger than others, some that in all likelihood go unnoticed. Here are some things that will assist you continue on track in your digital advertising plan.

SEO
Search Engine Optimization is the most secretive, mysterious and effective form of digital advertising. The ability to get your site to appear high in search results can make or break your bottom line. There are many ways of doing this, like for example, link building, social exposure, content writing, link exchanges, etc. But be careful. The search engines are always on high alert for cheaters. Something called "black hat SEO" is the practices of keyword stuffing, non relevant article publishing and spinning, and covert URL structures. Black hat SEO may help you get rankings in the short term, but the chances of the search engines catching on is high, and your long term rankings will pay the price.

Websites
The single most crucial thing of your plan has to be your website. What makes a good website? The answer to this question changes every day. Keep it clean, simple, and to the point. Make sure visitors to your site know what they're looking for, and can get there simply and quickly. Likewise, optimizing your website for SEO purposes is a slippery business, but if done well, it can be effective. Using a blog, and publishing unique content is a good way of helping your SEO with your website, as well as driving visitor engagement, and building relationships with your customers.

Social Media
It is no longer an alternative for companies to use social media, it is now a MUST. With over a billion people online and using social media platforms like Facebook, Google Plus and Twitter, the audience cannot be neglected. Successful social media campaigns are content driven, and targeted at customer engagement. Also, social media can help the branding of your company online, and increase visibility.
Using the proper techniques and strategies will help you be successful with your digital advertising plan. With a new industry, everyone will claim to be experts, the trick is funneling all the data, and figuring out what works. The data never lies. With SEO, your website and social media efforts, your plan is bound to be a success, short term and long term.

Keywords: Internet Ad Advertising Agency Web Strategy Design Client Strategies SEO PPC Email Marketing Media

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