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SpinDistribute.com Article Directory

The following article was published in our article directory on July 26, 2012.
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Ways to Utilize Facebook Marketing

Article Category: Marketing

Author Name: Joon S McKeetletons

What could half the world's population be doing now if Facebook was not created? Probably , something entirely different. Whether this is an exaggeration of the statistics of the everyday Facebook activity of people, or not, fact remains that the world of Facebook has become a busy place where people visit and spend a good amount of their waking hours. Is this a bad thing? Maybe to some, but absolutely not to internet marketers.

Facebook marketing has been a trend since this social networking site has been launched, particularly its advertising features. A Facebook user would notice that the right panel of the Facebook page is all about advertised products and services. This page is dedicated for people who have signed up and paid for a slot to advertise their brand, their new product or their existing services to the people who have Facebook accounts whenever they go online.

10 years ago, this is not even something that many of business owners would consider. A decade ago, Facebook marketing does not exist yet. There are social networking sites that tried to tap the world and that was briefly successful. They were utilized by business owners as a marketing tool that will make their brands known to their prospective market. But this was short-lived. All social networking sites prior to Facebook have triumphed briefly and failed quickly.

Now, Facebook marketing is what almost every business owner does to spread word about their brand. As mentioned above, the right side of the Facebook page is being used for paid advertisement. There is a procedure to follow, but bottom line is that any one can post an advertisement on that part of the page and be seen by a target market.

But a business owner must not be limited to this type of marketing scheme. This social networking site is a totally different world. It is a world where there is freedom to post one's thoughts or put up videos and pictures of all kind. For business owners, this is another opportunity to making their brands known.

There are at least three ways on how to do Facebook marketing aside from actually buying a spot in the advertising page of Facebook. One is to create a page for one's brand or company. Creating a page is free. Anyone can sign up and create a page that people can see, like, post a comment on, etc. The owner of the page can also post anything he wants in order to tell the people visiting that page about what is being offered by the business or the company.

Another way is by asking some people to post comments about the brand. They can post comments commending the brand. The more sincere it sounds, the more people would consider trying the brand themselves.

Another way is by trending. This is a common Facebook marketing being done not only on Facebook but in a lot of social networking sites as well. This is done by talking about the brand while the name of it is linked to the actual page of the brand.

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