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« Back to articles from category "Business"The following article was published in our article directory on July 10, 2012.
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SEO Pricing: 600 + Agencies Share Prices of Services & Pricing Styles
Article Category: Business
Author Name: Monica Jacobs
Near the end of December 2011, we ran a study on this blog asking specialists and agencies of all dimensions and locations to contribute their prices models and expense structures. I'm pleased to share the outcomes of that survey in the hopes that it will certainly offer everyone in the search business a better idea of the array of fees and the services supplied.
Undoubtedly, this data is imperfect - SEOmoz is not a professional information surveying firm and our only tool was a standard listing of questions on SurveyMonkey. That stated, I might be amazed if a professional surveyor located considerably different data - there was enough involvement to get a trustworthy sample size and firms delivered their personal/contact details ( numerous of which I recognized while digging through the responses, but obviously will not be sharing identities publicly), which implies we likely did not get intentionally manipulative/misleading details. The information is provided below in three formats - first, some individual, high level takeaways from the study, next an infographic from the excellent individuals at AYTM Market Research and at last, a dump of the responses in CSV and Excel formats (without any sort of personally identifiable details).
( by means of AYTM's infographic)
Do note that while 600 + reactions were obtained, we have actually elected to share data only from those regions with 10 + responses (490 total), that include:
United States - 287 participants
United Kingdom - 76 participants
Canada - 34 respondents
Australia/New Zealand - 28 participants
Germany/France/Italy / Netherlands - 34 participants
India - 31 participants
Several nations had 1-3 participants and while we certainly appreciate those contributions, it's our sensation that sharing this data can really be misleading/non-productive as a single firm/consultant could greatly skew the outcomes. All the info in this post, the infographic and the Excel information dump are split into those 6 areas.
Leading 9 Takeaways
These are my individual takeaways from the information:
Hourly SEO Prices Vary Across Countries, but $ 76 - $ 200/hour is Many Common
With the exception of India (the only developing region that was well-represented in our survey), hourly expenses of $ 76 - $ 200 (representing three reactions) covered 50 % + of all firms. It was highest in Australia/New Zealand at 62 %, followed by 58.1 % in the United States and 56 % in Canada. Given, this is a wide selection, but it supplies the answer to a frequently-asked question from those looking for SEO services for the very first time.
_
By-the-Project Prices is Popular and Most Generally $ 1,000 - $ 7,500
70.1 % of participants stated they deliver project-based prices (the most common rates system chosen in the survey). 43 % of consultancies were represented by the four rate assortments: $ 1,001 - $ 1,500, $ 1,501 - $ 2,500, $ 2501 - $ 5,000 and $ 5,001 - $ 7,500. Certainly, there's a wide variety of costs here, not unexpected provided that the sorts of projects delivered might be rather diverse.
_
Regular monthly Retainer Prices Has the Widest Circulation
While both hourly and by-the-project prices do have a large assortment of prices, month-to-month retainers are most certainly the most distributed of the cost questions asked in our survey. The two most typical were $ 251 - $ 500/month (13.8 %) and $ 2,501 - $ 5,000 / month (11.3 %).
_
The Death of Hands-On SEO Has Been Significantly Exaggerated
There's been plenty of hand-wringing over the past couple of years from both blog writers and SEO customers whining that talking with firms don't provide sufficient "hands-on" help. In the study, 88.5 % of participants stated they provide "hands-on SEO changes to sites" and 79.1 % deliver "hands-on link building." Plainly, hands-on help is still very popular.
_
Inbound/Organic) Pure SEO
Pure "SEO" consultants/agencies could be fading as broader "inbound marketing" services firms ( supplying SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents (25 %) saying they were mainly concentrated on SEO while a somewhat greater number, 160 (26.7 %), supplied a wider selection.
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Web Design/Development Agencies do a Lot of SEO
The 3rd most preferred kind of respondent was a web design/development agency providing SEO services. In the UK, these sorts of firms were better represented than either SEO-focused carriers or wider inbound/organic firms.
_
Employees: Clients/Month Ratio is Between 1-2
The screenshot below uses SurveyMonkey's crosstab feature, which allowed me to consider the number of monthly active customers broken down by the volume of workers a consulting firm has (you can only select 5 reactions simultaneously, however the data's still revealing).
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Vast Majority of Consultants Service Small-Medium Businesses
This might seem mathematically noticeable, however it's not constantly top of mind at numerous of the advertising conferences I have actually gone to, nor the blogosphere in general. A disproportionate quantity of attention is typically focused on leading brand names, but in the globe of consulting, a lot of firms service fairly small businesses. Even those who do serve bigger businesses ( maybe aspirationally) often offer services to small and medium businesses. 41 % of respondents deliver speaking with to small, hyperlocal companies, e.g. the restaurant around the corner.
_
Though Project-Based Prices is Many Popular, most Consultancies Additionally Offer Regular monthly Retainers and Hourly Prices
Early in my SEO job, project-based prices seemed reasonably uncommon (though quantifying this is tough because no official studies I'm aware of collected this details). Today, it was the leading response, supplied by 70 % of the participating firms. Monthly retainer prices was next, supplied by 60 %, followed closely by hourly rates (55 %).
I'm certain others browsing the information will find some other fascinating takeaways (hope to read a few of those in the comments).
Infographic from AYTM
Many thanks to the group at AYTM for creating the following graphic representing the data in the study across the 6 areas with more than 10 participants. The picture below programs a sample of their work and links to a larger model right here on Moz:
Leading 9 Takeaways
These are my personal takeaways individual the data:
Hourly SEO Costs Vary Across Countries Expenses but Around 76 - However 200/hour is Most Common
With the A lot of of India (the only developing region that was well-represented establishing area survey), hourly costs of $ 76 - Prices 200 (representing three responses) covered 50 % Reactions of all firms. It was highest in Australia/New Zealand at 62 %, followed by 58.1 % in the US and 56 % in Canada. _
By-the-Project Pricing is Popular and Most Commonly Typically 1,000 - $ 7,500
70.1 % of respondents said they offer project-based pricing ( rates most common pricing system rates in the survey) Study 41 % of respondents provide consulting to small, hyperlocal businesses, e.g. the bistro around the corner.
Monthly retainer prices was following, offered by 60 %, followed carefully by hourly fees (55 %).
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