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SpinDistribute.com Article Directory

The following article was published in our article directory on July 14, 2012.
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As Seen on TV: A Brief Guide

Article Category: Shopping

Author Name: TK Healey

The history of "as seen on TV" has gone a long way beyond the first infomercial that ever aired. The year was 1984; the featured product is a brand of multi-purpose knives. Today, there are many products that we can see on TV through informational commercials. From weight loss supplements to kitchenware to beauty products to memory-enhancing systems and so much more, a large selection of products is shown through informational commercials.

Infomercials are the same in many respects with ordinary commercials. Both types of ads give us information about the product. They can also sometimes appeal to deep-seated emotions. The main difference is the length of time that each type lasts. A regular commercial typically lasts for less than a minute; informational commercials last for 5-30 minutes depending on the sophistication. Since 1996, products that are sold through these informational ads have led to sales of billions of dollars; how much more today when TV has become much more a fixture in today's lifestyle?

When infomercials hit the TV networks, many TV channels showed most of them only during the wee hours of the morning or during late at night; at these times, there are still many people that are sleeping. (But think of the number of products bought despite these tough time slots!) When informational ads began showing on time slots where many people watch, such as primetime, of course, the number of sales soared and informational commercials became fixtures in every American's mass media lifestyle. There are even channels showing these commercials 24-7.

Advertisements for "as seen on TV" products are successful in getting customers to buy. Some of the techniques used include getting famous personalities to endorse a product or even demonstrate how to use the product in front of everyone, giving special offers (such as freebies or discounts) to those who order immediately through the toll-free number, and appealing to emotional needs of the viewers. These techniques have made informational commercials highly successful. After all, if you have a very good product, you should promote it well so that the customers will benefit in the end.

The most important benefit of infomercials, however, is information. Without informational commercials, viewers will find it hard to know what products would exist in the marketplace. Viewers wouldn't know what they need to buy to improve their lives. The yearning for different needs makes informational ads necessary; we should be grateful for them. Customers benefit most from the knowledge regarding what products will be useful for them. Add the fact that infomercials present lovely personalities demonstrating product use in front of viewers as well as give viewers opportunities to gain freebies.

As an intelligent viewer, of course you would do well to appreciate infomercials because they show you products that can be useful to you at some time. Informational ads can help you analyze your needs, find out what is good for you, and make you an intelligent customer. You can improve the way you live by watching informational ads.

Keywords: as seen on tv, infomercials, as seen on tv items, as seen on tv products, infomercial products, tv commercials, tv shopping, as seen on tv store

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