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SpinDistribute.com Article Directory

The following article was published in our article directory on June 29, 2012.
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HOW TO USE TWITTER FOR MARKETING

Article Category: Advice

Author Name: M. Orri

Twitter holds great potential for communication and relation building for business entrepreneurs. Marketing gurus all over the world are making use of twitter to improve the sales volume of their businesses. Twitter offers great marketing tools for a variety of businesses. The recent years have seen savvy business marketers make use of twitter to achieve unprecedented marketing success that has turned small enterprises into multimillion enterprises. You also may decide to use twitter to build your on line PR.

To begin with, twitter may be used to help the marketer forge acquaintance with various potential clients. Once made acquaintances, they easily become customers. Twitter enables people to send instant messages to the general public audience. This could be an audience of colleagues or of friends. The advantage with twitter is that people can actually engage in lively, lengthy interactions. It is reported that twitter is getting about 8 million unique visitors every month. It is also recorded that about three million unique messages are posted daily.
Twitter can in so many ways be use as a learning tool.

Twitter provides a very effective search engine that enables you to search company names, brand names, favorite topics, and even the names of others. It is on twitter where one has the opportunity to sample the opinions of others. For instance, if you are a manufacturer, it is very easy for you to get the feedback of your customers from twitter. You only have to get somebody to initiate the topic. Twitter is a platform where opinions ideas are shared. Keen users can learn a great deal from the online interaction.

Twitter can also be made use of as a media outlet. Many people have used twitter to share news and updates with others. It is however advisable you avoid doing this unless you are already familiar with the rules and the etiquette of twitter. As opposed to posting the whole information on twitter, it is more advisable to place the link that will guide users to the full information. Think ahead of your customers, and let them hear about your products on twitter.

Twitter has also been extensively used for promotional marketing. It is a common thing for companies to post promotions, specials, and sales on twitter. You should however not forget that twitter is about conversation and breaking news. You should thus be careful so that you do not bore your clients or potential customers. As you post promotional information on twitter, phrase it to sound like some kind of breaking news, with a conversational tone to it. Remember that users have seen enough ads on the television.

Many marketers have also used twitter to create character in their brands. It is an excellent platform to give your brand a personality and a voice. To gain from twittering, you have to create and front your unique style that describes you. Being outstandingly peculiar will help you create a brand. You also can use twitter for customer service. Endeavor as much as possible to be a friendly to all. Also make friends and respond to others.

Keywords: autotwitter, twitter, social media, online business, digital marketing, get new followers

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