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The following article was published in our article directory on June 30, 2012.
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The Usefulness of TV Commercials Today

Article Category: Shopping

Author Name: TK Healey

TV commercials are omnipresent features of today's modern media. Advertising through TV is an industry in which hundreds of billions of dollars per year are spent. However, many companies are willing to spend that much in making commercials for TV, because they know that they can yield big returns of investment. Commercials shown on TV are advertisements which obtain enormous amounts of attention from us and make us very receptive (compared to advertisements on the Internet which we routinely skip).

That is not unusual. American viewers spend an average of 4 to 5 hours per day in front of their TV screens. Given six advertisements per show, viewers can see about 30 ads per day. The products that are being advertised are repetitively shown and that causes them to stick into the minds of TV-watchers. An advertisement always catches the attention of millions of people all around America as well as all over the globe. There are people who watch commercials just for the mere fun of it - many of them are children who can be seen imitating their favorite ads with their friends or family. There are some who watch ads to find out which products are hot nowadays.

Making TV commercials is a large venture. Before advertisement of a product, market research is conducted to know the typical reactions of consumers to the product. Market research can also find out to which demographic the product appeals most. The information obtained will be used by producers who will then create the commercial. Making a fine setting, writing down a script, hiring actors (even celebrities), repeated shooting of the ad, and addition of special effects are all important in the making of a commercial.

Companies that produce commercials now buy airtime from TV stations. Now we can settle a question that has nagged millions of viewers already: Why can't we just watch TV shows straight (like Sesame Street)? Why don't we get rid of ads that disturb us from watching regular programs? We obviously can't do both of them, because a TV station gets most of its revenue from advertisements. Advertisements are usually placed on time slots where most people of a target demographic watch. In exchange, the TV station gets money.

Even local businesses can also benefit from making TV commercials. They do not have to send their advertisements to national TV stations; they just have to find a local station where they can send their finished commercials. If their main purpose is to target people in a certain locality, there's no point in spending more money to advertise in a TV station whose coverage is unnecessarily bigger.

As long as there are products to be promoted, advertisements will always exist on the mass media form most familiar to us: television. Advertisements in television have contributed to the way people behave in our economy for many years already; they will continue to do so for many more years. Without TV commercials life as we know it would be unimaginable.

Keywords: as seen on tv, infomercials, as seen on tv items, as seen on tv products, infomercial products, tv commercials, tv shopping, as seen on tv store

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