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The following article was published in our article directory on June 15, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Tarun Gehani
If you have the best designed website, does it really matter if nobody can find it online? It's the modern variation of "if a tree falls in the forest, does it make a sound." Using certain online marketing strategies can bring plenty of visitors to your website. The key is SEO or search engine optimization. The great thing about search engine optimization marketing is that it can benefit both big and small business. Your ultimate goal isn't just more visitors to your website, but more visitors who actually click and purchase or use your service or product.
There's always going to be certain points about your business that you need to include in your website such as what your business does and why you're better than the competition.
The key to properly using search engine optimization is carefully placing selected keywords and phrases throughout your text to earn a higher ranking on search engines such as Google. This doesn't mean that you can't say what you want to say. It's all about how you present your content.
You want keywords and phrases to naturally fit into your text. This avoids the appearance of keyword stuffing, which search engines frown upon. You want to offer visitors more. Not just more content, but content that can be easily shared and connected with your other online efforts.
Benefits of Hiring Marketing Consultants
It may be beneficial to hire a marketing consultant to develop certain online marketing strategies that work. The idea is to make your content appealing and shareable. This is accomplished by including links to social media sites and any blogs you may have related to your business.
If you're not using any social networks, it might be time to consider at least having a Facebook page for your business. This makes it easy for past, present and future customers to connect with you and share your website's articles or blog posts with others.
Avoid the temptation to go with a straight sales pitch. You want to have some content that is useful to the reader, something of value, something that answers their questions. Of course, you're still going to point out why you are the best choice to solve a particular problem or provide a certain service.
Effective SEO marketing techniques should accomplish a few things, but the most important is attracting more visitors to your site. And they won't just be plain old visitors. They'll be qualified, targeted visitors. Those people who are actively searching for the products and services that you are offering, and you know this because they've typed in those specific keywords.
More visitors means more leads.
When it comes to marketing, it doesn't have to be one or the other. An effective SEO marketing campaign can be easily incorporated into existing marketing campaigns such as email marketing and other traditional marketing methods.
A carefully executed online marketing campaign, combined with updated social media can result in better leads due to a higher ranking on search engines. The goal of any marketing effort remains the same: to increase sales and revenue.
Contact Freshtight Designs (http://freshtightdesigns.com) to learn how you can attract more visitors to your website, and convert those leads into paying customers. On a daily basis.
Keywords: michigan website design, michigan web design, web design and development, small business web design, michigan website designer, small business marketing consultant
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