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SpinDistribute.com Article Directory

The following article was published in our article directory on June 20, 2012.
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Five Advantages of Having Good California Web Design

Article Category: Internet

Author Name: John Johnson

If you are living in California and you want to promote a small business, then hiring a good California web design company will go a long way. Small businesses find it difficult to compete with bigger businesses for customers when traditional marketing methods are employed. However, in the Internet, the field is somewhat equalized. All that is necessary is a good website, solid informative content, and superb web design.

What are the benefits of hiring a California web design company to handle of the website design needs of your small business? Here are five such advantages:

1. Good web design presents a vivid and desirable first impression to visitors.

Most visitors are customers. In the Web, attention spans of people who browse are short. If they do not like your website, they will not bother continuing to look at it no matter how updated and informative your web content is. If they like the website at first glance, then they will take a closer look at your web content, sales presentations, product descriptions, images, and so on. All of them can potentially lead to successful sales.

2. Good website design makes your website memorable.

Suppose a visitor finds your website good at first visit, but does not buy your products. If the visitor suddenly wants your products because of some pressing need, where will he or she run? To which website? Of course, to the one that sticks to the mind the most. If your website stands out among many others within the same product niche at your locality, then you can guarantee that your website will be the first thing that will come to the visitors' minds should they want your products . In addition, with a memorable website, you can increase the chances of having return customers.

3. Good web design facilitates easier communication.

Web design does not only cover the homepage; it must also cover the formatting of the whole website. Good formatting (through templates) allows customers to read product information properly and find out main details fast. If you have good graphics but the website template used to present information is bad , then customers will not bother to continue reading. They will just run off to another website.

4. Good web design facilitates smoother navigation.

There is a rule in web design which states that customers should spend less than four clicks to get the information that they want from a website. That rule, when followed, will make the customers' experiences in your website unforgettable. Also, the links should be professionally laid out, neat, and correctly labelled. If possible, a "Search" tab should be present.

5. Good web design is aesthetically pleasing.

Many customers who use the Internet for shopping sometimes judge products according to the website quality of the seller. If they are pleased with staying on the website, then that pleasure rubs off into the buying and using of the product. This is an example of the "halo effect", which occurs if a positive perception of one aspect of a business leads to a positive perception of the other aspects. In this case, pleasurable website design leads to pleasurable product-buying and product-using.

Good California web design will ensure everything above. Those lead to more profits and more satisfaction on your part and your customers'.

Keywords: California web design, Los Angeles web design, ppc agency, payperclick advertising,

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