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SpinDistribute.com Article Directory

The following article was published in our article directory on May 24, 2012.
Learn more about SpinDistribute Article Distribution System.

Creating an Effective Website

Article Category: Marketing

Author Name: Mike Johnson

In the age of the internet, it's common for people to think they are experts. It seems as if there are web developers on every corner these days. So, how do you decide who's credible? What makes a "good" website anyway? It's crucial to go thru the right process when deciding who to employ to design your website.
These days, the website is the core of any companies marketing plan. The ways of traditional marketing are going by the way side, and the age of digital marketing through web sites, online advertising and social media is in full effect. This only makes your determination more significant. Often times, companies squander thousands of dollars on a website, and then after a few months see it's not what they were looking for. This brings up the first point:
1) Know What You Want:
A web developer can only do so much. Even the most creative minds in the world don't know your vision. It's up to you to help them see your vision; otherwise you'll end up wasting time and money trying to fix their vision of YOUR Company.
2) Look At Previous Work:
Often times, people think anyone who knows how to make a website, knows how to DESIGN a website. They are completely different things. Look at prospects portfolios. Do they make clean, eye appealing designs? Are things organized? Is it business savvy? All things to ask yourself when looking at a portfolio. You want to choose someone who has worked with a similar company, or is knowledgeable about your industry.
3) Keep It Simple:
There is nothing worse than going to a website, and having to work hard to find what you're looking for. Keep your web site vision simple. Get to the point. Don't let the creativeness of the site take away from the functionality. You want people to find relevance on your site, so they don't exit.
These steps will help you decide what person or company to go with when you need a website. It's always a tricky business with so many self-proclaimed experts, but there are very good companies out there, it just takes time to find them. With a good website, your marketing goals will be that much easier to achieve. The center piece to your marketing plan is just that, the center piece. Remember it needs to be surrounded by other efforts, like SEO, social media, and other advertising.

Keywords: Internet Ad Advertising Agency Web Strategy Design Client Strategies SEO PPC Email Marketing Media

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