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SpinDistribute.com Article Directory

The following article was published in our article directory on May 21, 2012.
Learn more about SpinDistribute Article Distribution System.

Article Writing and Your Business

Article Category: Business

Author Name: Ian McLachlan - BDGlobal

Article Writing and Your Business

How Creative Content and Keyword Richness in your Article Marketing can explode Your Business

When browsing a bookstore, whether, it be online or in the shop itself one of the most determining facts regarding a purchase is the Book Title.
95% of the success of a book or for that matter an article is based on this statistic, so when you consider article writing to promote your business the use of a keyword rich title must be taken into consideration.

Article marketing to promote your business is, a long term strategy, that is to say that your potential customers will not find you overnight. However, that said, you can maximize the potential for people to find your articles by following a few basic rules for article writing.

Keyword Rich

Firstly, you must consider how people are going to find your articles in the search engines.

Myth: People will find Articles on the web much the same as they will by browsing in a bookstore

Fact: Most people searching the net will us between 1 and 5 words in their search terms in the major search engines for what they are searching for. So approach your article writing by writing them 'keyword rich'

For your target market to find you in the major search engines you, will need to consider keyword rich article marketing. Ask yourself what keywords you would use to find your business or article. Then research it using one of the many keyword tools available. What you are looking is for high search rates with low competition to make your article marketing targeted.
Ensure your keywords are in your title, your subtitle or description and thru the body of your article. Also ensure your keywords are placed in your conclusion.
Around a 7-10% keyword content is considered to be good. Anymore could see your article being passed over by the Search Engines

Here are some keyword research sites that will help with keyword rich article writing

• Good Keywords

http://www.goodkeywords.com

• Google Adwords

https://adwords.google.com/select/KeywordToolExternal

Creative Content

The next thing to consider in your article writing strategy is that of creative content. Your article needs to be original, one of the big No No's with the search engines is non original content so make your content not only original, but also creative. The other plus with this technique is that with creative content you will engage your readers much easier and they are more likely to 'follow' you and come back looking for more from you.

Your Goal
With Article writing you are looking to boost your business by being found easier in the search engines, bearing in mind that the major search engines add weight to the first 3-5 keywords

In Conclusion
As stated earlier article writing as a means of promoting your business is a long term strategy, and takes a little time to start building traffic but with a little understanding and research plus some creative content traffic to your site or your business will increase.
Remember that once your article is out there it will be out there forever, continuously driving traffic to your business, and the more articles writing you do the more chance your business has of being found in the search engines and the more traffic you will have to your site/business.

Keywords: article marketing, article writing, your business, creative content,

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