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The following article was published in our article directory on May 5, 2012.
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Article Category: Advice
Author Name: Jill Valentine
There was a time when portrait photography was a very interactive process. You and the subject would schedule a photo session that would sometimes take two or three hours. If the subject was a collection of a lot of people, then organizing the shoot was often a challenge. Once the session was over, there was a waiting period before the client would come in and choose the photo package that they wanted to buy. You would need to schedule an appointment, look over the proofs and then the client would place an order. After the portraits were processed and delivered to your studio, you would call in the client to make sure that the prints were correct.
In the Internet age, you can expand your customer service level without having to raise your costs. The process of capturing the images for a portrait photography client is still extremely interactive, but the methods for getting clients their finished products have changed. Now you can offer clients the convenience of looking at their proofs over the Internet and placing portrait orders on their own time as opposed to having to make appointments and wait. It is something that your clients will appreciate a great deal, and it is also something that will make it easier for you to accommodate more clients and increase your company revenue.
There are elements in any good online imaging system that protect your interests and also allow you to give your customers even more reason to be satisfied with your service. To protect you, all of the portrait photography images on a good online imaging service are right-click protected. That means that a customer cannot save the image from the preview website and use it on their own. If they want an image, they have to buy it from you. You can also offer special discounts to select customers through the online imaging site as well and help to drive more business by offering online coupons.
A good online images service for a portrait photography professional can also be a great marketing tool. It can capture the information that you need such as order history and email addresses, and help you to create reminder emails as well as a list of emails you can send marketing information to. When you use a good, interactive online photo ordering service, you can focus more on your business and not worry about the details.
Keywords: photo books, photo albums, professional prints, photo prints, professional photographic prints
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