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The following article was published in our article directory on May 21, 2012.
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Consumer Reviews: a Few Interesting and Rather Perplexing Facts

Article Category: Shopping

Author Name: chickie maxwell

As many shoppers already know, reading a few consumer reviews before making a purchase is indeed a most beneficial habit. Likewise, quite a number of business owners already appreciate the importance of allowing their customers to write reviews. In this sense, it would certainly be appropriate to state that the existence of customer-written reviews is vital to online shopping, as both consumers and entrepreneurs benefit from such evaluative articles. However, it is only to be expected that there are certain facts and trends regarding customer-written reviews that are not commonly known to most people.

One of the most interesting facets of consumer reviews lies in the fact that not all of such articles contain encouraging words. Indeed, a particular scenario frequently alarms some online entrepreneurs: seeing that another negative review regarding their offerings has been posted online. Upon noticing a new negative review, most people immediately assume that it would only be a matter of time before more negative reviews emerge. In truth however, online shoppers have a very interesting tendency: upon reading a negative review about a product that they have purchased, they would make it point to write reviews that emphasize the item's benefits.

Without a doubt, it is most surprising to realize that even in terms of product-related opinion, people tend to go against the flow. With this point in mind, the following fact might seem to be rather perplexing: most individuals perceive consumer reviews in the same light as personal recommendations. Simply put, quite a number of online shoppers believe those who opt to write reviews based on personal experience are just as trustworthy as their closest friends are in terms of providing reliable and accurate information regarding certain offerings. This does not mean however, that those who often shop online believe that all reviews are genuine.

Indeed, instead of just reading favorable reviews regarding products that have grabbed their attention, most online shoppers have a most interesting-yet-perplexing tendency: they choose to focus on reading negative reviews. To further explain, even though most online shoppers still read positive consumer reviews, it is only to be expected that they would spend more time searching for articles that highlight product flaws: a tendency brought forth by a belief that companies would never pay people to write reviews that might discourage shoppers from making a purchase. In this sense, it cannot be denied that people nowadays are also quite cynical.

As discussed, online shoppers do have interesting review-related tendencies. Aside from making sure that negative reviews do not continuously accumulate, most people also believe that such customer-written reviews contain information akin to what they might gather from their closest peers. As also pointed out above, most online shoppers tend to view negative reviews as genuine assessments, as they are aware of the fact that some customer reviews are biased towards firms and are not any different from advertisements. Overall, it cannot be denied that the existence of consumer reviews has made today's shoppers both skeptical and trusting.

Keywords: consumer reviews

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