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The following article was published in our article directory on May 12, 2012.
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Article Category: Shopping
Author Name: chickie maxwell
Companies that encourage their clients to write reviews are indeed praiseworthy; after all, not all consumer reviews contain highly encouraging remarks. With this in mind, it would be appropriate to assume that such companies are quite confident that their products would satisfy even the most demanding consumers. It is also possible that such firms perceive reviews, both positive and negative, as important sources of information: making it easy to identify the true strengths of their offerings, while also becoming aware of existing flaws that must be eliminated. Simply put, firms that know the true value of customer-written reviews are those that end up being trusted by consumers.
As mentioned earlier, there are companies that truly appreciate the importance of consumer reviews. As to be expected however, some business owners are worried that adding client review features on their company's websites would only bring forth detrimental outcomes. It is also due to such a concern that some companies sue websites that mainly feature customer-written reviews: an action that supposedly eliminates bad publicity that stem from negative reviews. In truth however, most people would simply think that companies that go to such lengths to remove reviews are just unable to provide top-notch products or services.
Indeed, offerings with a lot of consumer reviews are often perceived by online shoppers as truly superb. Even items or services with numerous negative reviews despite having many positive ones would still be associated with quality by most consumers. At this point, some business owners would surely have an important question in mind: why do people continue to buy products with negative reviews instead of choosing those that have flawless ratings? The answer to such a question is quite simple: consumers nowadays do not believe that perfect products exist, instead they search for offerings that have superb features and acceptable flaws.
While it cannot be denied that encouraging individuals to write consumer reviews is beneficial since such informative articles allow potential customers to gain the information they seek, it is only to be expected that some business owners would still be worried about a certain possibility: what would happen if the number of negative reviews continue to increase? As pointed out above, negative reviews are interpreted by successful entrepreneurs as opportunities to improve their offerings. Simply put, it would be best to consider negative reviews as constructive criticisms that highlight the necessary changes that should be promptly carried out.
By improving products and services continuously, it would not only be possible to keep negative reviews at a minimum but it is also likely that positive ones would increase in number. In this sense, people searching for information regarding certain products for example, would still be able to identify a few imperfections while being thoroughly impressed due to the sheer number of reviews written by satisfied customers. With these points in mind, it becomes clear that business owners should never be afraid of reviews. After all, consumer reviews are certainly not detrimental to businesses, and are actually synonymous with great opportunities.
Keywords: consumer reviews
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