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The following article was published in our article directory on April 20, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Internet
Author Name: James Tien
It should also be as short as possible so that visitors can remember it easily. Complex words and phrases are tricky to remember which will lead to lost traffic. Users who are unable to remember the correct identifier end up guessing. If they enter the wrong name in their web browsers, they either get an error page or land on a competitor's website.~A suitable phrase needs to be short and memorable. Having complex words within the phrase will make it difficult to remember, leading to loss of traffic. In most cases, potential visitors try to guess the phrase by typing it in a web browser. If they get it wrong, the page they land on will be wrong or an error will come up.~Good phrases need to contain less words while being easy to remember. Using complex phrases only makes it more difficult for visitors to remember, leading to lost traffic. Visitors who are not able to get the phrase correctly tend to guess in an attempt to find the required website. If their guess is wrong, they may get an error or end up on the wrong site.
Names that are similar to those belonging to powerful competitors can be problematic, if they decide to contest them. It is therefore more beneficial to avoid such names, not only due to losses, but also to avoid possible copyright infringement issues. Having a popular brand that does not belong to you referenced in your domains may lead to legal suits.~Having similar names to those of a stronger competitor can be counter productive. This is because, the competitor can take over your customers or file a dispute. To avoid unnecessary losses, find your own that is not similar to another. It also helps avoid lengthy legal procedures due to copyright violation issues.~Having closely related names with those of influential competitors can result in substantial losses. Similarity, in most cases breeds confusion which might also lead to allegations of copyright infringement. It is also possible for legal procedures to be filed by the offended party, which might affect the site's objectives.
Where such a suit is lost, the said domains need to be forfeited leading to losses in traffic among other issues. As you search for the right phrase, some characters if used, can also confuse your visitors. Hyphens and underscores for example, are difficult to give out in verbal communications. It leads to errors since users are not able to comprehend the full phrase and characters properly.~If for any reason such a suit is lost, the offending domains are surrendered to the winner. This will have an effect on traffic and other aspects of the site. Another common practice that affects traffic is having characters or numbers in your domains. Characters like hyphens and underscores are tricky when sharing them in verbal communications. The recipient rarely gets the correct details the first time.~Whenever one loses a suit, the affected domains are taken over by the winner. Traffic to the affected sites suffers, affecting profitability and other site functions. Another common behavior that affects a site's functionality is the use of characters when naming the site. Using characters like underscores and hyphens affects one's ability to share the names correctly during verbal communications.
Website owners are often tempted to refer to current trends in their domains. Such a maneuver may not be strategic enough since most trends fizzle out pretty fast. When the occurrence becomes outdated, the usefulness of the domains is degraded. The owner is left with a problem that can only be solved by getting new domains. This poses a threat to website traffic since visitors will be confused by the changes.~When naming a website, one may be tempted to refer to trends in an attempt to lure in visitors. Most trends do not last long enough to warrant their use in long term ventures. When a trend is overtaken by events, what seemed to be a great idea quickly loses meaning. The only alternative is to find a more appropriate naming solution, or suffer the consequences of lacking traffic.~Site owners may be lured by current trends when naming their sites and settle for seemingly good names. This however may be the wrong move since most trends die out sooner or later. When a popular trend dies off, anything associated with it tends to die off too. Such an occurrence can be devastating for a long term venture like a business. The only remedy may require a complete change of names.
Keywords: choose domain name
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