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The following article was published in our article directory on April 20, 2012.
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Kindle or Kobo or Carnations for Mother's Day?

Article Category: Advice

Author Name: Chris Allan

She'll adore the flowers. But she'll be really grateful with the Kindle.

Flowers are consistently welcome. But if you wrap a Kobo or Kindle this Mother's Day you are going to make a genuinely large impression.

My prophecy for the best Mother's Day fad this year? Kindles 'n bits. Not the dog meals. I'm discussing ereaders as well as ereading-- Kindles as well as Nooks and also Kobos and also number one books you should purchase sitting on the beach for 10 dollars.

If this comes as a surprise, you have indeed certainly not know the tea leaves. Possibly you thought ereaders were exactly like iPads, being snapped up by mostly youthful folks and also primarily male. Yet that will be incorrect.

Below is exactly what is actually going on.

1. Buyers are women. Studies for the previous 15 months have exposed trends presenting women embracing ereaders more rapidly than males. In a Nielsen study last fall, the majority of ereader users are currently women, in fact 61 %. This compares with 46 % 12 months previous. Ereaders are proving the most preferred but ladies are additionally progressively embracing other connecting, portable gadgets. Acquisitions by women of smart phones have actually gone from 47 % to 50 % in a year as well as tablets (which have a predominantly male profile) from 39 % to 43 %.

2. Buyers are not children. The trending is not only by sex but likewise by maturity. A year back, users of tablets and also ereaders were usually male and young. The swing to female is accompanied by development in the over-55 section from 10 % to 19 %-- practically double. So perhaps the impact is not just on Mother's Day however Grandmother's Day too (yes, there is one-- really a Grandparents' Day-- each September).

3. Not surprisingly, electronic digital texts as well as books to go inside the ereader are in greater demand. Over one-fifth of Americans-- 21 % - have actually now studied a minimum of one e-book. Among those going through digital texts-- ereader and also tablet users-- 42 % say they spend more time reading now than they did until now. The outcome being, according to a Pew Research survey of February 2012, that owners of e-readers read an average of 24 publications a year-- eight books a year more than individuals without e-readers.

4. Finally, an excellent reason to expect an e-reader splurge for Mother's Day is the past record of gifting occasions. This previous Christmas was the hands-down winner when possession of e-ink readers like the Kindle, the Kobo, as well as the Nook jumped a huge 9 % in just one month from December to January.

Since the previous Mom's Day, the ereader technology has made huge leaps. Availability has also got much superior in markets outside of the U.S.-- notably in Canada, which recently turned into the first non-domestic market for the new Kindle Touch.

The present generation of ereaders is greatly superior-- lighter, thinner, more simple to go through, simpler to handle and also by having longer lasting batteries.

Canadians are fortunate in having a domestic product as one of the leading ereaders. In fact, Canada could be the only country on the globe where the Kindle is not actually the market forerunner. According to a market survey previous August by Ipsos Reid, Kobo was the top selling ereader in Canada with 36 % followed by Kindle with 25 %.

It ought to be noted that, at the time of the survey, Amazon was still marketing year-old Kindles outside the U.S., whereas Kobo's brand-new Touch edition had certainly been out in outlets since the Early spring.

To sum up, it's a win-win for individuals this year with merely one choice to make.

Your mom is going to love an ereader. You merely should determine whether it is going to be a Kobo or Kindle.

Keywords: Where can I find a Kindle,Kindle Touch,Kindle Fire,Kindle or Kobo,Kindles in Canada

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