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The following article was published in our article directory on March 7, 2012.
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The History of Jeans

Article Category: Fashion

Author Name: chickie maxwell

Denim jeans are a type of trousers that are made of the fabric called denim. The latter half of the 19th century saw the rise of the blue denim jeans in the United States. These were designed primarily for cowboys, and were largely manufactured by Levi Strauss, Calvin Rogers and Jacob Davis. Popular modern brands include Wrangler, Lee and Levi's.

There are many fashion cuts associated with jeans. There are straight cuts, tapered, skinny, boot cut, flare, maternity, and Mommy cuts, among others. As of the present, jeans have been widespread and popular throughout the world as a form of casual wear. Other styles and colors have been introduced, although the so-called "blue" jeans has been distinctively associated with the culture of America, especially with its Wild Western historical period.

The term denim jeans has an interesting origin. The French translation for the "blue of Genoa" is bleu de Genes, from which the word jeans sprang. The word denim, on the other hand, came from serge de Nimes, serge being the fabric used for jeans, and Nimes for a town located in France, the site of production of the first denim.

Levi Strauss, the famous owner of the Levi's brand of jeans, used to sell his jeans to the Californian mining communities during the mid-19th century. Jacob Davis was one of his frequent customers, and it was Davis who first conceived of installing rivets made of copper on the areas of the jeans where tension is always encountered, such as the corners of pockets and button fly tops. He thought of this idea after a customer of his began to buy cloth frequently from him for reinforcing pants that were torn. Davis and Strauss joined forces in business and had the rivets patented in 1873.

During the Second World War, jeans used to be worn only by factory workers. This was a time when jeans for women had their zippers at the right side. It was only during the 1960s when their jeans started to be made with the zippers in front. Photographs from that period when jeans have not yet become a fashion staple show that they commonly used to have a loose fit, looking much like a bib overall minus the bib. In fact, before 1960, Levi's used to call its product a waist overall instead of the currently called jeans.

In the 1950s, jeans turned into a symbol for the rebellion of the youth after teenagers followed the lead of jeans-wearing James Dean in one of his famous youth rebel movies. This spurred some schools, restaurants and theaters banning jeans in their establishments. After a decade, however, this stigma faded and jeans were more favorably accepted since then. The 1970s saw jeans becoming a standard in casual fashion. These days, denim jeans are being worn in many occasions and events, even those purporting to be formal.

The 1970s also saw the introduction of the stonewashed jeans, a method which brought the denim jeans to a bigger market. Since then, the popularity of the jeans has never stopped growing across all ages and genders, with the average individual having at least seven pairs in his or her wardrobe.

Keywords: denim jeans

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