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The following article was published in our article directory on February 21, 2012.
Learn more about SpinDistribute Article Distribution System.
Article Category: Internet
Author Name: Kelly Woolard
There are many different ways to drive traffic to your website. The great division within traffic consists of paid traffic and free traffic. If given a choice, and opportunity, perhaps all online marketers would take a high search engine position ranking over any other form of traffic generation method.
Make no mistake about your ability to achieve high rankings in the search engines using SEO, but you'll need to get educated about it and then take action. There are a few things that you need to keep in mind though, and in this article we will be discussing these tips.
Keyword density is not quite as important in SEO as it used to be, but it still definitely matters and should never be overlooked. There's a lingering misunderstanding, and even myth, that if you position your keywords/phrases early on and then repeat them enough times that this will help your search engine rankings. You need to know that is false. There's a phrase, keyword stuffing, and that is what you'll be doing. Among other issues, the content will be read in a way that is not natural, and it will take on the appearance of spam. You may receive a banning from the search engines - probably will, in fact. The best approach, really, is to just write in a normal and natural style and use your keywords as you normally would - but not too much. You have to include the right keywords, that's a given, but you really need to write so people will want to read your content and keep coming back for more. It's just a balance you need to find, and it isn't hard to do, between a safe level of keyword density as well as readability.
This is just one thing, out of others, that you have to do, and if you do it you'll be perceived as being more relevant. For best results, you'll need to have an internal link structure that is "SEO friendly" for your websites. Very simply put, your content and pages will be linked to each other using the best anchor text. Failing to implement this is a huge SEO blunder that can mean the difference between high ranking and mediocre ranking. Very simply, your website will take on flavors of authority, and Google will love it for that. Confusing site navigation does not help you at all, so your visitors will see a clearer nav structure.
Your aim should be to make it easy and simple for the search engines to index all pages of your site. You'll have an easier time of it if you only use text in your link anchor text. This should be possible at all times but in case its not, then you should use a sitemap or at least second text navigation in your site's footer. The bottom line is you need to have all your relevant site pages indexed in the search engines, and using text links will help get that done for you.
Strong and persistent SEO and getting ranked will bring you consistently good traffic. What you've learned here, today, is just the beginning so don't forget it. Remember to have the right level of density along with quality content. It's important to perceived as offering quality content and value to your readers, and the search engines will notice the traffic going to your site. Also, keep in mind that all of this requires some patience on your part.
Keywords: SEO, search engine optimization
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