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SpinDistribute.com Article Directory

The following article was published in our article directory on February 17, 2012.
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Can Online Shopping be Frustrating, Too?

Article Category: Shopping

Author Name: chickie maxwell

People, especially who are savvy in the field of buying things and retail, have long accepted the fact that online shopping is the way to go, the most convenient method to get stuff in the 21st century. Who doesn't want to shop online and get so many pros and cons? Once you've tried buying stuff online, it can be pretty addictive, just like actual purchasing in stores. It just so happens that buying online is way easier, as you can just purchase one thing after another, any time of the day, without even having to get out of your home. This certainly bodes well among people who live in small towns or the suburbs, because they have to travel to the big city just to make sure they are buying what's in fashion.

Some people note though that there are some factors in online shopping that could turn off some people. One of them is inconsistency in information. Imagine this: you log on a store website to buy something. You were successful in purchasing the product, but you remember specifically being informed by a banner ad in the website, that they have an upcoming sale for all items in their actual physical store. Good thing you remember that, because you realized that you still want to buy more of the same thing you bought online. But then, since the actual store will have lower prices, why not take advantage of them, right? So, you drive to the store.

When you get there and try to buy more of the same thing, you realize while the cashier is punching in your purchases that when it came to the total, there was no discount given. You told the cashier that you saw an ad in their website that says all items are on sale on the day of your visit. A manger had to be called to fix the situation and for you to be given the discount. The inconsistencies in information between actual stores and their online counterparts can frustrate a lot of customer who in turn, will usually promise not to deal with these websites anymore.

At last, online shoppers are also at times faced with the problem of inconsistencies in the inventory. Most, if not all of us, assume that what is available online are also available in actual stores. So, imagine window shopping in a store, finding a nice gift basket and taking note of that as a great present for someone on her birthday. As that person's birthday draws near, you figure out it's time to order the gift basket online to be delivered to the birthday celebrant on the day and to her home address. That would be convenient and ideal, but what if you, like many other shoppers get an error message, reading "The item you are looking for is only available in physical stores. Visit us in the branch nearest you." That's definitely quite frustrating, right? These issues should be ironed out by companies that have both online and actual stores.

Keywords: shopping

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