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SpinDistribute.com Article Directory

The following article was published in our article directory on December 24, 2011.
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Radley Bags through the Years

Article Category: Fashion

Author Name: Michelle Clark

If you would have asked fashion enthusiasts what radley bags are more than a decade ago, they would have stared at you with a big question mark on their faces. However, these stylish bags have become a renowned brand over the span of 10 years! This brand of handbags had become a sensation through the years and has turned one lucky woman into a millionaire over that time period.

These radley bags were the results of the design genius of a certain Australian architect. In 1998, Lowell Harder began playing around the idea of starting a line of leather handbags after setting aside English architecture. Her designs came as a creative outlet and an escape from being the busy mother of three and doing domestic chores all the time. She started marketing her line in 1984 at the Camden Market and used "Hidesign" as her brand name.

Later on, these first generation radley bags started picking up and soon became a hit in the department stores. Buyers communicated their interest in stocking and marketing her designs. She then realized that this is something that she can do for profit as well as promote her creative talents.

It was in the early nineties that Lowell found the first financial supporter for the designs she created. "Tula" is a widely known and successful brand that is popular for their products such as flap-over organizer bags. This fuelled her passion even more as she began to have enough capital to design and manufacture a new line of female handbags that are designed for different segments of the market. She aims to provide more affordable yet durable and branded handbags to the middle class up to the upper class women.

Lowell Harder is also very fond of dogs and her love for these furry creatures is evident in her designs. In fact, the Little Scottie Dog motifs came as a result of her affinity for dogs. This concept was first seen on some of Lowell's early designs and she used a cutout dog shape that has bright colours and perfectly matches the leather trim of the bag. These radley bags became so in-demand that they have quickly sold out as soon as it hit the stores. The founder and creator of these handbags then decided, through the advise of her sales team, to place the dog on all the designs.

Sale after sale started pouring in and by 2002, Lowell Harder took over the Tula Company after the successful buy out made her the biggest shareholder. It was at this time that she marketed her own signature bag called the "Radley Picture Bag".

Ten years later, Lowell's small creative outlet became one of the leading companies in the United Kingdom that produces and sells luxurious, stylish and elegant handbags at more affordable cost. Radley & Co is now producing a wide range of products including handbags, umbrellas, purses, scarves as well as sunglasses. The great attention to detail that goes with the manufacturing of these radley bags speak for themselves which makes it easy for anyone to see why this brand has become such a huge success over the years.

Keywords: radley bags

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