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SpinDistribute.com Article Directory

The following article was published in our article directory on December 28, 2011.
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Digital Magazine Subscriptions: Why They Sell and Why Magazine Publishers Should Focus on Them

Article Category: Shopping

Author Name: chickie maxwell

In the last couple of months, sales of e-readers have been steadily. This is a phenomenon that isn't just a flash in the pan. Readers are quickly realizing the benefits of electronic reading. In fact, as this article is being written, more and more people are switching from traditional reading to electronic reading.

This goes the same for all print media, magazines included. So it is no surprise that digital magazine subscriptions of the major magazines have been increasing along with the increase of e-reader sales. It's just a natural reaction from the trend. The public, armed with e-readers, will slowly consume all content electronically. It's just a matter of time before e-readers become the device of choice for reading digital content.

It's not hard to see why people love reading digital media. It's very accessible, it's cheap, it doesn't take up much space (your tiny iPod can hold a hundred books and magazines), and you can read it even in the dark. It's no wonder then that digital magazine subscriptions have seen a spike ever since magazine publishers have started offering digital version of their magazines online.

Publishers are even happier with this development. They've been able to cut costs significantly by reducing printing costs, they're able to reduce distribution costs (all it takes is one button for online publishing and the magazine is out), and they're able to supplement the falling revenue from newsstands that they've been experiencing for years. Digital publishing, it seems, is the reprieve print publishers have been looking for ever since MTV wiped out the smile off their faces a decade ago.

But publishers aren't out of the woods yet. They've still got to make this model work. For one, they still need to bring advertisers to go on board with this new platform and convince them that people reading electronic content would be swayed by ads on the magazines. Another thing publishers need to fight is piracy. The internet is so steeped in the "everything is free" culture that it's going to be hard to convince hardcore netizens to lay down their hard earned money for an issue which they can just as easily get for free.

If ever digital magazine subscriptions are to succeed, publishers have to aim for the regular magazine readers who are not hardcore internet users to patronize their content. They still consist more than 70% of the population. They're the regular Joe's of America and the soccer moms of the suburbs. They're the readers who would gladly spend some money just to receive their magazines without having to drive to the store and wait for the mailman to deliver it. They're the readers who would not mind subscription fees so long as they can get their favorite magazines on time. And if publishers can include extra content on their digital issues, so much the better. Free stuff is always welcomed, and as the internet has proven, the more free stuff you give out, the more people will consume your product.

Keywords: magazine subscriptions

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