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SpinDistribute.com Article Directory

The following article was published in our article directory on December 26, 2011.
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Brookstone Makes Shopping Fun and Convenient

Article Category: Shopping

Author Name: chickie maxwell

Some women swear by retail therapy as a way to perk them up or restore their spirits every so often. Shopping has changed into a different world today as more and more stores are making their presence felt online. Most department stores and consumer brands today have already set up their online stores. Those previously operating on catalog sales have likewise taken to the worldwide web in the distribution of their products to their customers - it simply saves on shipping costs for paper catalogs, and it makes it more convenient for customers to browse through the online racks and shelves. Brookstone is one of the retail stores that have tapped the virtual world for their sales operations.

Initially starting as a store selling "hard-to-find" tools through classified ads, Brookstone has grown its operations to bricks and mortar retail stores, direct marketing, catalog distribution, and affiliate marketing initiatives. At the turn of the century, the retail store chain started on its online ecommerce website to bring their customers a more convenient and fun way to do their shopping. The company has also taken advantage of mobile communications technology both in its walk-in store and its online store operations. The social networking facilities have likewise been utilized by this company in connecting and communicating with their customers. This retail store brand is noted for their extensive line of products that are innovatively designed with unique functionality that gives customers more value for their money. Some of the items sold in the website cannot be found in other stores.

Whether you are looking for a comfortable neck pillow to ease your posture during sleep or an automated tool for your workshop, there is something for you at Brookstone. Much like your conventional department stores, this online specialty retail store has departments in its tabs and menus that you can browse through to look for products that appeal to you. You can also send items that you purchase from this online specialty retail store to friends, loved ones, or other people you wish to give to. Since its products are unique, this specialty retail store can also be a good source of items for customer loyalty giveaways, employee rewards, and corporate gifts - companies can contact the company for more options and to make the necessary arrangements for bulk orders.

From the 24-page black-and-white catalog Brookstone used to market its products in the 1960s, the company now take pride in an interactive full-color catalog complete with product descriptions, features, and specifications. The customer can complete his buying experience entirely in the website and simply wait at home for his purchase to be delivered. The company is still headquartered in New Hampshire with a Distribution Center and a Customer Care Center facility strategically situated in Missouri. Brookstone operates retail stores all over the country totaling more than 300 walk-in establishments, including those that are situated in Puerto Rico. The company also ships to over 30 countries all over the globe. All orders are processed within the standard delivery times of five to seven working days, although express and next day delivery options are available with the applicable fees and charges.

Keywords: Brookstone

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