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The following article was published in our article directory on December 16, 2011.
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Things to Consider Before Starting Your Own Eshop

Article Category: Fashion

Author Name: chickie maxwell

Given the latest technological advancements, it has become relatively easy for a novice entrepreneur to start an online business. However, as with any other business venture, there are factors that have to be looked into prior to opening an eshop. If you are interested in this kind of business venture, read the rest of this article to find out what you need to concern yourself with before you take the plunge.

Time

You need to spend a considerable amount of time not only to get your eshop up and running, but also for marketing and advertising purposes. Here are some of the things that need to be done that will definitely take time:

Determining what your product is - Unless you already have a specific item or service that you want to offer, making this decision is a hard one that can and should take some time, especially if you are planning to make your online store your primary source of income in the future. In determining what your product is, you should consider your interests, as well as what the current trend is and what the buying public needs and/or wants - both of which need a bit of research on your part.

Building the website - The process of building your eshop can take some time, too, especially if you are going to be the one to do it. A huge chunk of this is the creative process wherein you need to think of the appearance of your store and what features you would like the site to have.

Marketing your merchandise - You always have to devote some time to advertise/promote your products, especially in the beginning when your store is practically unheard of. This is not to say, though, that marketing is only done extensively during your business' nascent stage. Even later on, when your products have become popular and you have more customers, you still have to advertise and promote your merchandise.

Resources

Yes, it's true that setting up an eshop is more often than not less expensive compared to opening an actual store. However, you still need to have enough capital to be able to shoulder all the expenses that go with opening an online store. Some of these are the following:

Website creation - Unless you know how to build websites from scratch, you will most likely do one of these two options: hire someone else to do it for you, or purchase a software program that can help you finish the job. Both of these cost money.

Domain name registration - If you want a professional-sounding domain name that is yours alone, consider registering one - for a fee, of course. And don't think you need to do this just once; domain name registration is done yearly.

Web hosting service - While there are free web hosts whose services you can take advantage of, if you would like your store to be free from banner ads and the like, stick to paid web hosting service. Most web hosts charge by the month, and the subscription fee will depend on the amount of space allocated to your store.

Keywords: jewelry stores

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